Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand strategy and performance for Jack Link's across EMEA markets.
- Company: Join a global leader in protein snacks with a passionate team.
- Benefits: Competitive salary, bonus scheme, 27 days leave, and hybrid working model.
- Why this job: Make an impact on a beloved brand while enjoying a vibrant work culture.
- Qualifications: 5+ years in FMCG marketing with strong brand management skills.
- Other info: Dynamic international team with opportunities for collaboration and growth.
The predicted salary is between 36000 - 60000 £ per year.
Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link's Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members across 11 countries, who share a commitment to delivering awesome products and feeding the journey of those who move things forward.
The Jack Link's Protein Snacks portfolio includes Jack Link's, Lorissa's Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami. Jack Link's EMEA is the European, Middle East and Africa regional arm. In EMEA, the brand focuses on growing the protein snacks category, with emphasis on Jack Link's (Beef Jerky, Biltong), Peperami, BiFi and Minuets, and expanding into alternative protein snacks. Jack Link's EMEA operates through a network of regional offices and production sites across Europe (Germany, Netherlands and United Kingdom). We are driven by our core values: We team up, we tell it like it is, we own our game and shoot for the moon.
We are looking for a Senior Brand Manager who can own and drive the Jack Link's brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).
Responsibilities
- Implement brand strategy and brand positioning and evaluate effectiveness.
- Grow the brand while educating on the benefits of the category.
- Set up activations/engagement plans for the Jack Link's brand to achieve brand and commercial goals.
- Develop, implement and analyze annual brand plan & communication strategies (ATL & BTL campaigns).
- Co-develop, implement and analyze NPD launches, working cross-functionally with R&D and internal operations teams.
- Work closely with Category Management, Shopper and Sales teams to deliver consumer-centric propositions and through-the-line communications.
- Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of commercial targets.
- Support Shopper Marketing & Sales teams with market, brand and product information as needed.
- Analyze market and consumer information to provide clear recommendations to fuel future brand growth (awareness, relevance, meaning, portfolio, pricing, and communications).
- Manage marketing budgets within guidelines; benchmark and understand competitor and market best practices.
Qualifications
- EU Citizenship and/or valid work permit is required. Jack Link's EMEA does not offer relocation. All applications must be submitted in English, as it is the company's corporate language.
- Bachelor's Degree and/or Master's Degree in BA, Marketing or a similar field.
- More than 5 years of FMCG Marketing experience with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
- Project management and cross-functional teamwork.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge in FMCG in the UK and/or NL, ideally with experience in establishing new brands/new categories.
- Strong planning and prioritisation, business insights and know-how.
- Strong communication skills; able to identify business drivers and translate into action.
- Project management and ability to navigate complexity; strategic thinker, strong executor and creative problem-solver.
- Customer/consumer focus and action orientation; highly self-motivated, resilient and agile.
- Experience in the UK (desirable) and/or NL markets; fluency in English; other EU languages are an advantage.
Additional Information
- A competitive salary and excellent bonus scheme (above market).
- 27 days of paid annual leave (in addition to public holidays) for work-life balance.
- Hybrid working model: 3 days in the Amsterdam office and 2 days from home.
- Pension scheme to support long-term financial well-being.
- Lunch on Mondays and nutritious snacks and fruit throughout the week.
- Access to ClassPass for fitness and wellness activities.
- Commuting allowance to cover travel costs between home and office.
- Vibrant, dynamic, international team with regular activities to foster collaboration and belonging.
Jack Link's EMEA provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.
Senior Brand Manager Jack Links in London employer: Jack Link's EMEA
Contact Detail:
Jack Link's EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Jack Links in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Jack Link's on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Jack Link's brand strategy and recent campaigns. Show us that you're not just passionate about snacks but also about how to elevate the brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. We want to hear how you can drive brand performance and engage consumers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining the Jack Link's team!
We think you need these skills to ace Senior Brand Manager Jack Links in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for brand management and snacking.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in FMCG marketing. Show us how your skills align with our values and the role of Senior Brand Manager at Jack Link's.
Showcase Your Achievements: Don’t just list your responsibilities; we want to hear about your successes! Share specific examples of how you've driven brand growth or launched successful campaigns in the past.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Jack Link's EMEA
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Link's brand values and product portfolio. Familiarise yourself with their key products like Beef Jerky and Peperami, and understand their market positioning. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your FMCG Experience
Be ready to discuss your previous experience in FMCG marketing, especially in brand management. Prepare specific examples of successful campaigns you've led, particularly those involving ATL and BTL strategies. Highlight your role in launching new products and how you drove sales growth.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across functions. Be prepared to discuss how you’ve navigated complexities in project management and how you can bring that experience to the Jack Link's team.
✨Bring Data to the Table
Jack Link's values data-driven decision-making. Come equipped with insights from market analysis you've conducted in the past. Be ready to discuss how you've used consumer information to inform brand strategies and how you plan to apply that knowledge to fuel future growth at Jack Link's.
