At a Glance
- Tasks: Lead social media strategy and influencer partnerships for a top-tier blockchain.
- Company: Join Injective Foundation, a fast-growing Layer 1 blockchain backed by industry leaders.
- Benefits: Competitive salary, equity options, and a dynamic work environment.
- Other info: High-autonomy role with excellent career growth opportunities in a cutting-edge industry.
- Why this job: Shape the narrative of a leading DeFi ecosystem and drive impactful growth.
- Qualifications: 3+ years in crypto marketing with strong storytelling and social media skills.
The predicted salary is between 90000 - 120000 £ per year.
Salary: $90K-$120K + Equity
Company: Injective Foundation - Fast-growing Layer 1 blockchain for finance
Location: New York, USA
Job Description: Lead global social strategy for a premier Layer 1 blockchain processing billions in transactions. You will own Injective's voice across X, Discord, and Telegram, driving growth through viral content and high-impact influencer partnerships. This is a high‑autonomy role for a crypto‑native marketer to shape the narrative of a top‑tier DeFi ecosystem.
Why this role is remarkable:
- Join a powerhouse backed by Pantera Capital, Jump Crypto, and Mark Cuban, operating at the bleeding edge of RWA tokenization and on‑chain derivatives.
- Own the entire social media presence and KOL strategy for a top‑tier L1 with $75B in cumulative volume and industry‑leading developer activity.
- Enjoy a high‑growth environment with a $100M digital asset treasury, native EVM mainnet launches, and high‑profile partnerships with Google Cloud and Kraken.
What you will do:
- Own the multi‑channel content calendar, translating complex DeFi and technical blockchain concepts into compelling narratives for a global audience.
- Build and manage a high‑performance network of Web3 KOLs and influencers to expand brand reach and drive measurable ecosystem growth.
- Analyze social performance data and real‑time CT trends to iterate on viral campaigns and maintain Injective's position at the center of crypto culture.
The ideal candidate:
- 3+ years of specialized experience managing social media and marketing for a crypto startup, ideally within an L1 or DeFi protocol.
- Proven track record of growing social accounts and managing significant KOL budgets with a deep, existing network of Web3 influencers.
- Exceptional storytelling and copywriting skills with the ability to navigate Discord, Telegram, and X natively while tracking emerging crypto narratives.
Required Skills and Languages: Copywriting; English.
Social Media and Influencer Marketing Manager ($90K-$120K + Equity) at Injective Foundation employer: Jack & Jill
Injective Foundation is an exceptional employer for those passionate about the rapidly evolving world of blockchain and finance. Located in the vibrant city of New York, we offer a dynamic work culture that fosters innovation and creativity, alongside competitive salaries and equity options. Employees benefit from unparalleled growth opportunities within a high-autonomy environment, backed by industry leaders, while shaping the future of DeFi and engaging with a global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Influencer Marketing Manager ($90K-$120K + Equity) at Injective Foundation
✨Tip Number 1
Get your networking game on! Connect with folks in the crypto space, especially those already working at Injective Foundation or similar companies. Use platforms like LinkedIn and Twitter to engage with their content and slide into DMs when appropriate.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and influencer partnerships. Make sure it’s visually appealing and easy to navigate, so potential employers can see your impact at a glance.
✨Tip Number 3
Stay updated on crypto trends! Follow industry news and join relevant Discord channels to keep your finger on the pulse. This will not only help you in interviews but also show your genuine passion for the space.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight how your experience aligns with the role, and don’t forget to mention any cool projects you've worked on in the crypto realm.
We think you need these skills to ace Social Media and Influencer Marketing Manager ($90K-$120K + Equity) at Injective Foundation
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your enthusiasm for the crypto space shine through. We want to see that you’re not just familiar with blockchain and DeFi, but that you genuinely care about it and have a vision for how to engage others in this exciting world.
Tailor Your Content:Make sure to customise your application to reflect the specific role at Injective Foundation. Highlight your experience with social media strategies and influencer partnerships, and don’t forget to mention any relevant metrics or successes you've had in previous roles. We love numbers!
Be Authentic:Injective is all about authenticity, so be yourself in your application. Share your unique voice and storytelling style, especially if you have experience crafting narratives for social media. We want to know how you can bring Injective's voice to life across platforms like X, Discord, and Telegram.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Injective Foundation.
How to prepare for a job interview at Jack & Jill
✨Know Your Crypto Stuff
Make sure you brush up on the latest trends in DeFi and blockchain technology. Being able to discuss recent developments or popular narratives will show that you're not just familiar with the space, but genuinely passionate about it.
✨Showcase Your Storytelling Skills
Prepare examples of how you've translated complex concepts into engaging content. Whether it's a viral campaign or a successful influencer partnership, be ready to share specific instances where your storytelling made a difference.
✨Familiarise Yourself with Their Channels
Dive deep into Injective's social media presence on X, Discord, and Telegram. Understand their voice and style, and think about how you can enhance it. This will help you demonstrate your fit for the role and your proactive approach.
✨Network Like a Pro
Since this role involves managing KOLs and influencers, come prepared with insights about your existing network. Highlight any relevant connections you have in the Web3 space and how you could leverage them to benefit Injective.
