At a Glance
- Tasks: Lead a team to optimise the onboarding and monetisation funnel for a luxury fragrance brand.
- Company: Ffern.co, a rapidly growing luxury fragrance maker with a unique subscription model.
- Benefits: Join a high-growth company with a focus on craft and quality in a dynamic environment.
- Other info: Be part of a creative team driving innovation in a premium brand space.
- Why this job: Shape the future of product development at a brand with a 500,000-person waitlist.
- Qualifications: 3+ years in product growth, focusing on conversion optimisation and A/B testing.
The predicted salary is between 60000 - 80000 £ per year.
Ffern.co is a bootstrapped and profitable London-based luxury fragrance maker that has achieved 300% growth over the last two years. Known for its obsessive attention to craft and storytelling, the brand operates a unique subscription model with over 500,000 people on its waitlist for organic, quarterly scent releases.
Ffern.co is looking for a Product Lead to own a conversion experience that pairs high-emotion editorial storytelling with rigorous performance growth. Leading the highest-impact pod of designers and engineers, you will manage the primary acquisition funnel. You'll drive subscriber growth through experimentation while shaping the foundational product culture at this iconic brand.
Location: London, UK
Why this role is remarkable:
- Lead the highest-impact digital product pod at a high-growth luxury brand that has built a 500,000-person waitlist and achieved 300% growth in two years.
- Own the end-to-end conversion journey for a unique subscription model where craft and quality are prioritized over traditional, aggressive ecommerce tactics.
- Directly shape how product is developed and iterated at Ffern.co, setting company-wide standards for A/B testing, roadmapping, and experimentation tooling.
What You Will Do:
- Lead a cross-functional pod of four designers and software engineers to optimize the primary onboarding and monetization funnel.
- Drive subscriber growth through a robust experimentation roadmap focusing on pricing, packaging, payments, and high-consideration upsells.
- Establish and evangelize consistent frameworks for reporting, measurement, and product management processes to elevate growth efforts across the organization.
The ideal candidate:
- 3+ years of experience in product growth with a focus on conversion optimization and onboarding funnels, ideally within a B2C subscription startup.
- Proven expertise in designing and analyzing rigorous A/B tests while managing cross-functional teams of engineers and designers to deliver growth outcomes.
- Exceptional balance of data-driven rigour and intuition for premium brand aesthetics, ensuring rapid testing never compromises editorial quality.
Product Lead - Conversion at Ffern employer: Jack & Jill
Ffern.co is an exceptional employer, offering a unique opportunity to lead product innovation in a rapidly growing luxury fragrance brand. With a strong focus on employee growth and a collaborative work culture, team members are encouraged to experiment and shape the future of the product experience while enjoying the benefits of working in a dynamic London environment. The company's commitment to craft and quality ensures that every employee plays a vital role in delivering a premium experience to a passionate customer base.
StudySmarter Expert Advice🤫
We think this is how you could land Product Lead - Conversion at Ffern
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Jack & Jill!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Jack & Jill would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Jack & Jill through your school's career services!
We think you need these skills to ace Product Lead - Conversion at Ffern
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Lead - Conversion at Ffern, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Lead - Conversion at Ffern position at Jack & Jill. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Jack & Jill
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
