At a Glance
- Tasks: Lead the marketing strategy for a groundbreaking yerba maté beverage.
- Company: Exciting London-based startup focused on culture-led energy drinks.
- Benefits: Competitive salary, equity options, and creative freedom.
- Other info: Opportunity for career growth and impact on environmental regeneration.
- Why this job: Join as a founding team member and shape a new drinks category.
- Qualifications: Experience in brand marketing and a passion for London's nightlife.
The predicted salary is between 40000 - 40000 € per year.
Company Description: A confidential company - London-based yerba maté beverage startup.
Job Description: As the first full-time hire and potential future co-founder, you will build the marketing engine for the UK's first culture-led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual-based energy drink integrates into London's vibrant creative and nightlife scenes.
Location: London, UK
Why this role is remarkable:
- Founding team opportunity with meaningful equity and the potential to evolve into a co-founder role as the brand scales.
- High-impact mission supporting environmental regeneration through the reforestation of Paraguay's Mata Atlántica forest and indigenous farming communities.
- Creative autonomy to define a new drinks category in the UK, backed by a sold-out first production run and a strong advisory network.
What You Will Do:
- Develop and execute the end-to-end marketing strategy, overseeing brand voice, creative direction, and multi-channel content creation.
- Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data-led funnel optimization.
- Lead boots-on-the-ground cultural marketing, managing stockist launches, event activations, and community building within London's creative networks.
The ideal candidate:
- Proven track record in brand or growth marketing for consumer-facing (CPG) or culture-led brands with a portfolio of successful executions.
- Expert-level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
- Entrepreneurial spirit with a deep connection to London's social and nightlife scenes, comfortable building systems from scratch in a pre-seed startup environment.
Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social [...] in London employer: Jack & Jill
As a pioneering yerba maté beverage startup based in London, we offer an exceptional opportunity for the Head of Marketing to join our founding team and shape the future of a culture-led energy drink. With a focus on sustainability and community engagement, our vibrant work culture fosters creativity and innovation, while providing meaningful equity and growth potential as you help define a new drinks category in the UK. Join us in making a positive impact through environmental regeneration and immerse yourself in London's dynamic creative and nightlife scenes.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social [...] in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy to reach out on social media. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is your chance to demonstrate your creative direction and brand-building expertise—make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since this role is about building a community around a culture-led product. Tailor your answers to show how you can contribute to their vision.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to follow up after applying—show your enthusiasm and keep the conversation going!
We think you need these skills to ace Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social [...] in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and its mission shine through. We want to see how much you care about culture-led marketing and how it connects with your personal values.
Tailor Your Experience:Make sure to highlight your relevant experience in brand or growth marketing. We’re looking for specific examples of your past successes, especially in consumer-facing brands. Show us how your skills align with what we need!
Be Creative:This is a creative role, so don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your portfolio, we want to see your personality come through.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Jack & Jill
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's mission and values. Understand their unique position in the market as a culture-led yerba maté beverage. Be ready to discuss how your vision aligns with theirs and how you can contribute to building their brand.
✨Showcase Your Marketing Expertise
Prepare specific examples of your past marketing successes, especially in consumer-facing brands. Highlight your experience with D2C strategies, social media campaigns, and community activations. This will demonstrate your ability to execute the end-to-end marketing strategy they’re looking for.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've optimised campaigns using tools like Google Analytics or social media insights to track KPIs.
✨Connect with London's Creative Scene
Given the emphasis on cultural marketing, show your passion for London’s creative and nightlife scenes. Share any relevant experiences or connections you have within these communities, and how you plan to leverage them for stockist launches and event activations.
