At a Glance
- Tasks: Drive user growth through innovative social content and creator partnerships.
- Company: Join Mealia, a top UK grocery app transforming meal planning with AI.
- Benefits: Competitive salary, equity options, and rapid career progression.
- Other info: Work directly with the CEO in a fast-paced startup environment.
- Why this job: Be part of a groundbreaking shift in the grocery industry with real impact.
- Qualifications: Experience in B2C growth and a passion for social media trends.
The predicted salary is between 35000 - 50000 £ per year.
Mealia is one of the UK's fastest-growing consumer grocery apps, leveraging AI to help families plan meals and shop in minutes. Partnered with major UK and US supermarkets and recently reaching #2 on the UK App Store, Mealia is reimagining the £1T+ grocery industry by making healthy, sustainable eating effortless and affordable for everyone.
As Mealia's first Growth Manager, you will drive organic user acquisition by building social‑first content playbooks and creator partnerships from scratch. Working directly with the CEO, you will scale the brand's presence across digital channels, treating organic growth with the precision of performance marketing to bring agentic AI grocery shopping to millions of households.
Why this role is remarkable:
- Join a high-momentum startup that recently hit #2 on the UK App Store and is already partnering with some of the world's largest supermarket chains.
- Take full ownership of the growth engine at the 0‑to‑1 stage, working directly with the CEO to define how a category‑defining AI product reaches the mass market.
- Participate in a once-in-a-generation shift as agentic AI disrupts the £1T global grocery market, offering meaningful equity and rapid career progression in a high-performance environment.
What You Will Do:
- Build and execute repeatable organic acquisition playbooks across social platforms, focusing on high-impact content creation, hook optimization, and community engagement.
- Identify, source, and manage creator partnerships and UGC campaigns that drive millions of views and measurable app downloads through smart brief writing and execution.
- Iterate rapidly on content strategy using a performance‑marketing mindset, analyzing data to scale successful creative experiments and refine the user acquisition funnel.
The Ideal Candidate:
- Proven track record scaling B2C growth for early‑stage startups, with deep experience in consumer app marketing and building brand traction from scratch.
- A social‑first operator who lives and breathes platform trends, with hands‑on experience sourcing creators, writing briefs, and refining content until it converts.
- High‑agency problem solver who thrives in fast‑paced, unscripted environments and possesses the creative instincts to spot emerging trends before they go mainstream.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager (£35k-£50k + Equity) at Mealia in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Manager (£35k-£50k + Equity) at Mealia in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
