At a Glance
- Tasks: Lead global social strategy and manage influencer partnerships for a top-tier blockchain.
- Company: Join Injective Foundation, a fast-growing Layer 1 blockchain backed by industry leaders.
- Benefits: Competitive salary, equity options, and a dynamic work environment.
- Other info: High-autonomy role with excellent career growth opportunities in a cutting-edge industry.
- Why this job: Shape the narrative of a leading DeFi ecosystem and drive impactful growth.
- Qualifications: 3+ years in crypto marketing with strong storytelling and social media skills.
The predicted salary is between 90000 - 120000 £ per year.
Salary: $90K-$120K + Equity
Company: Injective Foundation - Fast-growing Layer 1 blockchain for finance
Location: New York, USA
Job Description:
Lead global social strategy for a premier Layer 1 blockchain processing billions in transactions. You will own Injective's voice across X, Discord, and Telegram, driving growth through viral content and high-impact influencer partnerships. This is a high‑autonomy role for a crypto‑native marketer to shape the narrative of a top‑tier DeFi ecosystem.
Why this role is remarkable:
- Join a powerhouse backed by Pantera Capital, Jump Crypto, and Mark Cuban, operating at the bleeding edge of RWA tokenization and on‑chain derivatives.
- Own the entire social media presence and KOL strategy for a top‑tier L1 with $75B in cumulative volume and industry‑leading developer activity.
- Enjoy a high‑growth environment with a $100M digital asset treasury, native EVM mainnet launches, and high‑profile partnerships with Google Cloud and Kraken.
What you will do:
- Own the multi‑channel content calendar, translating complex DeFi and technical blockchain concepts into compelling narratives for a global audience.
- Build and manage a high‑performance network of Web3 KOLs and influencers to expand brand reach and drive measurable ecosystem growth.
- Analyze social performance data and real‑time CT trends to iterate on viral campaigns and maintain Injective's position at the center of crypto culture.
The ideal candidate:
- 3+ years of specialized experience managing social media and marketing for a crypto startup, ideally within an L1 or DeFi protocol.
- Proven track record of growing social accounts and managing significant KOL budgets with a deep, existing network of Web3 influencers.
- Exceptional storytelling and copywriting skills with the ability to navigate Discord, Telegram, and X natively while tracking emerging crypto narratives.
Required Skills and Languages:
- Copywriting; English.
Global Social & Influencer Lead (Web3/DeFi) Equity in London employer: Jack & Jill
Injective Foundation is an exceptional employer for those passionate about the rapidly evolving world of blockchain and finance. Located in the vibrant city of New York, we offer a dynamic work culture that fosters innovation and creativity, alongside competitive salaries and equity options. Our commitment to employee growth is evident through our high-autonomy roles and opportunities to shape the future of DeFi, making us an ideal choice for forward-thinking marketers looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social & Influencer Lead (Web3/DeFi) Equity in London
✨Tip Number 1
Get your social media game on point! Start engaging with the community on platforms like X, Discord, and Telegram. Share your insights on DeFi and blockchain trends to showcase your expertise and passion for the industry.
✨Tip Number 2
Network like a pro! Connect with influencers and KOLs in the Web3 space. Attend virtual events or webinars, and don’t be shy to slide into DMs to introduce yourself and discuss potential collaborations.
✨Tip Number 3
Show off your storytelling skills! Create content that simplifies complex blockchain concepts. Use visuals, infographics, or even short videos to make your points clear and engaging—this will help you stand out in the crowded crypto space.
✨Tip Number 4
Keep an eye on the data! Regularly analyse your social media performance and adapt your strategies based on what’s working. This will not only improve your campaigns but also demonstrate your analytical skills to potential employers.
We think you need these skills to ace Global Social & Influencer Lead (Web3/DeFi) Equity in London
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your enthusiasm for the crypto space shine through. We want to see that you’re not just familiar with DeFi and blockchain, but that you genuinely care about it and have a vision for how to engage audiences in this exciting field.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your previous successes in social media and influencer marketing, especially in the crypto realm, so we can see how you’ll fit right into our team.
Be Creative with Your Storytelling:Since storytelling is key for this role, don’t hold back! Use your application to showcase your copywriting skills. Craft compelling narratives that demonstrate your ability to translate complex concepts into engaging content that resonates with a global audience.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Jack & Jill
✨Know Your Crypto Stuff
Make sure you brush up on your knowledge of DeFi and blockchain concepts. The role requires a deep understanding of the crypto landscape, so be prepared to discuss recent trends and how they relate to Injective's mission.
✨Show Off Your Storytelling Skills
Since storytelling is key in this role, come ready with examples of how you've crafted compelling narratives in past campaigns. Think about how you can translate complex ideas into engaging content that resonates with a global audience.
✨Demonstrate Your Influencer Network
Highlight your existing relationships with Web3 influencers and KOLs. Be specific about how you've leveraged these connections in previous roles to drive growth and engagement, as this will show you're ready to hit the ground running.
✨Prepare for Data-Driven Discussions
Be ready to talk about how you've used social performance data to inform your strategies. Discuss any tools or metrics you've employed to analyse campaigns and iterate on content, as this will demonstrate your analytical skills and adaptability.
