At a Glance
- Tasks: Lead digital growth for a sustainable footwear brand, optimising ecommerce and paid media.
- Company: Global sustainable performance footwear brand with a focus on elite athletics and environmental impact.
- Benefits: Significant ownership, visibility, and the chance to shape D2C strategy in a fast-paced environment.
- Other info: Work directly with passionate founders in a dynamic, high-craft setting.
- Why this job: Join a B Corp certified brand making waves in the running shoe market with immediate global momentum.
- Qualifications: 5+ years in scaling premium ecommerce brands, expertise in Meta growth and Conversion Rate Optimisation.
The predicted salary is between 60000 - 80000 £ per year.
Global sustainable performance footwear brand building the future of running shoes.
Lead the digital growth engine for a high-performance running brand that balances elite athletics with lower environmental impact. You will own the full ecommerce funnel, optimizing paid media, conversion rates, and customer economics. This role is a blend of high-level strategy and hands-on execution for a brand scaling rapidly across the US and UK.
Location: London, UK or Remote (UK/US)
Why this role is remarkable:
- Significant ownership and visibility within a B Corp certified challenger brand that launched with immediate global momentum in 2024.
- Opportunity to shape the D2C strategy of a premium manufacturer already stocked in leading run specialty retailers worldwide.
- Work directly with a passionate founder team in a fast-moving, high-craft environment where your experiments drive immediate commercial impact.
What You Will Do:
- Oversee and optimize Meta and Google paid acquisition while developing robust testing frameworks for hooks, messaging, and UGC.
- Own website conversion performance by improving PDPs, landing pages, and mobile UX to increase AOV and contribution margin.
- Build and lead a structured growth roadmap and weekly reporting cadence, translating complex cohort analytics into actionable scaling decisions.
The ideal candidate:
- 5+ years of experience scaling premium ecommerce consumer brands, specifically within sports, footwear, or lifestyle categories.
- Deep technical expertise in Meta-driven growth and Conversion Rate Optimisation (CRO) for brand-led businesses.
- Commercially sharp operator who balances analytical rigour with an understanding of modern brand aesthetics and high-end positioning.
Fractional Head of Growth at global sustainable performance footwear brand in London employer: Jack & Jill
Join a global sustainable performance footwear brand that is not only committed to innovation in running shoes but also prioritises environmental responsibility. With a vibrant work culture that encourages creativity and experimentation, you will have the opportunity to make a significant impact on the D2C strategy while working alongside a passionate founder team. This role offers substantial ownership and visibility, along with the chance for professional growth in a fast-paced environment that values both performance and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Head of Growth at global sustainable performance footwear brand in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to sustainable brands. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ecommerce growth and conversion optimisation. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be ready for interviews! Research the brand’s values and their approach to sustainability. Prepare to discuss how your experience aligns with their mission and how you can contribute to their growth.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you nail your application and connect with the right people. Don’t miss out on the chance to join a brand that’s making waves in the footwear industry!
We think you need these skills to ace Fractional Head of Growth at global sustainable performance footwear brand in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Fractional Head of Growth. Highlight your experience in scaling ecommerce brands, especially in sports or footwear, and don’t forget to showcase your technical expertise in Meta and CRO.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about sustainable performance footwear and how your skills align with our mission. Be genuine and let your personality come through!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive growth. Use metrics where possible to quantify your impact, like increased conversion rates or successful campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our D2C strategy!
How to prepare for a job interview at Jack & Jill
✨Know Your Numbers
Make sure you’re familiar with key metrics related to ecommerce growth, especially in the footwear sector. Brush up on your understanding of conversion rates, AOV, and customer economics, as these will likely come up during the interview.
✨Showcase Your Strategy
Prepare to discuss specific strategies you've implemented in previous roles that led to measurable growth. Be ready to explain how you optimised paid media and improved website performance, as this aligns directly with what the company is looking for.
✨Understand the Brand's Mission
Research the brand’s commitment to sustainability and how it impacts their product offerings. Being able to articulate how you can contribute to their mission while driving growth will set you apart from other candidates.
✨Be Ready to Experiment
Since this role involves a lot of hands-on execution, be prepared to discuss your approach to testing and experimentation. Share examples of how you’ve used data to inform decisions and iterate on campaigns, as this will demonstrate your analytical skills and adaptability.
