At a Glance
- Tasks: Lead marketing for a groundbreaking yerba maté soda and shape its brand identity.
- Company: Exciting startup in London focused on sustainable beverages.
- Benefits: Competitive salary, equity options, and the chance to become a co-founder.
- Other info: Creative freedom in a dynamic startup environment with strong community connections.
- Why this job: Join a founding team and make a real impact in the beverage industry.
- Qualifications: Experience in brand or growth marketing with a passion for culture-led brands.
The predicted salary is between 40000 - 40000 £ per year.
Company Description: Mata Mate – London-based yerba maté beverage startup
Location: London, UK
As the first full‑time hire and potential future co‑founder, you will build the marketing engine for the UK’s first culture‑led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual‑based energy drink integrates into London’s vibrant creative and nightlife scenes.
Why this role is remarkable:
- Founding team opportunity with meaningful equity and the potential to evolve into a co‑founder role as the brand scales.
- High‑impact mission supporting environmental regeneration through the reforestation of Paraguay’s Mata Atlántica forest and indigenous farming communities.
- Creative autonomy to define a new drinks category in the UK, backed by a sold‑out first production run and a strong advisory network.
What you will do:
- Develop and execute the end‑to‑end marketing strategy, overseeing brand voice, creative direction, and multi‑channel content creation.
- Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data‑led funnel optimisation.
- Lead boots‑on‑the‑ground cultural marketing, managing stockist launches, event activations, and community building within London’s creative networks.
The ideal candidate:
- Proven track record in brand or growth marketing for consumer‑facing (CPG) or culture‑led brands with a portfolio of successful executions.
- Expert‑level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
- Entrepreneurial spirit with a deep connection to London’s social and nightlife scenes, comfortable building systems from scratch in a pre‑seed startup environment.
Required skills:
- Creative Direction
- Email Marketing
- Marketing Strategy
- TikTok
Required languages:
- English
Founding Marketing Lead - Equity & D2C Growth, London employer: Jack & Jill
Mata Mate is an exceptional employer, offering a unique opportunity to be part of a pioneering team in the vibrant London beverage scene. With meaningful equity and the potential for co-founder status, employees enjoy creative autonomy and the chance to make a significant impact on both the brand and environmental sustainability. The supportive work culture fosters innovation and collaboration, making it an ideal environment for those looking to grow their careers while contributing to a high-impact mission.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Marketing Lead - Equity & D2C Growth, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand marketing and growth strategies. Use platforms like Instagram or TikTok to showcase your creativity and analytical skills. This will give you an edge when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Mata Mate, and express your interest in working with them. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Founding Marketing Lead - Equity & D2C Growth, London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for the brand and the yerba maté culture. Share why you’re excited about this role and how you connect with our mission of environmental regeneration. A personal touch can really make your application stand out!
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the job description. Highlight your achievements in brand or growth marketing, especially in consumer-facing roles. We want to see how you’ve made an impact in previous positions!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain how your background fits with our vision and what unique perspectives you bring. Be creative and let your personality shine through—this is a culture-led brand after all!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team right from the start!
How to prepare for a job interview at Jack & Jill
✨Know Your Brand Inside Out
Before the interview, dive deep into Mata Mate's brand story, values, and mission. Understand how yerba maté fits into the UK market and be ready to discuss how you can elevate its presence in London’s creative scenes.
✨Showcase Your Creative Strategy
Prepare to present a mini marketing strategy that highlights your approach to building a brand from scratch. Think about how you would leverage social media platforms like Instagram and TikTok to engage with the target audience and drive D2C growth.
✨Demonstrate Your Analytical Skills
Be ready to talk about your experience with data-driven marketing. Discuss specific KPIs you've tracked in previous roles and how you've used that data to optimise campaigns, especially in areas like SEO and email marketing.
✨Connect with the Culture
Since this role involves community activations, show your understanding of London’s nightlife and creative networks. Share examples of how you've successfully engaged communities in past roles and how you plan to do the same for Mata Mate.
