At a Glance
- Tasks: Build and scale marketing from scratch, creating impactful narratives and viral growth strategies.
- Company: Join Letty, a cutting-edge prop-tech startup transforming the real estate industry with AI.
- Benefits: Competitive salary, equity options, and a chance to shape a brand in a high-growth environment.
- Other info: Fast-paced, dynamic culture with significant ownership and career growth opportunities.
- Why this job: Be part of a founding team disrupting a $1T+ industry with your creative marketing vision.
- Qualifications: Experience in building brands, exceptional writing skills, and a passion for AI-driven innovation.
The predicted salary is between 40000 - 60000 £ per year.
Letty is a venture-backed prop‑tech startup building the definitive AI agent layer for the real estate industry. Backed by Entrepreneurs First and top‑tier VCs, Letty is replacing manual workflows with autonomous AI employees for agencies across the UK and US, streamlining tenant engagement, compliance, and maintenance at scale.
As the Founding Marketing Lead at Letty, you will build the marketing function from zero to replace a $1T+ industry's manual processes. You’ll own the end‑to‑end brand narrative, from scaling founder‑led B2B content to engineering viral B2C loops. This high‑intensity, six‑day‑a‑week role requires an AI‑native maker ready to define the future of property.
Why this role is remarkable:
- Join a founding team backed by Entrepreneurs First and top‑tier VCs to disrupt a fragmented $1T+ global industry.
- Unrivaled ownership to define the brand voice, positioning, and marketing stack from scratch with meaningful founding equity.
- High‑growth environment with live UK customers and early US traction, offering a platform to build a category‑defining AI brand.
What You Will Do:
- Build the B2B narrative by ghost‑writing for the CEO and CTO across LinkedIn, podcasts, and industry op‑eds.
- Scale B2C growth through organic channels like TikTok and Reddit, engineering viral loops to reach thousands of users.
- Orchestrate end‑to‑end product launches and own the company’s visual identity and website in partnership with the Founding Designer.
The ideal candidate:
- Proven track record of building a brand or audience from scratch rather than just managing existing channels.
- Exceptional writer and AI‑native “maker” who uses tools like Claude and Cursor to ship experiments in days, not weeks.
- Resilient, high‑energy operator who thrives in an intense, in‑office six‑day workweek culture focused on rebuilding an industry.
Founding Marketing Lead (£40k-£60k + Equity) at Letty in London employer: Jack & Jill
Letty is an exceptional employer for those looking to make a significant impact in the prop-tech industry. With a high-growth environment in London, employees enjoy unrivaled ownership of their work, meaningful equity opportunities, and a vibrant culture that fosters creativity and innovation. Joining Letty means being part of a pioneering team dedicated to redefining real estate through cutting-edge AI solutions, offering ample opportunities for personal and professional growth.
