Founding Hype Lead (£45k–£60k + Equity) at Variant-backed cryptographic primitive startup in London

Variant-backed cryptographic primitive startup founded by exited entrepreneurs and an MIT/TUM Professor.

You will lead narrative warfare for a startup building a physical-reality verification primitive. This is not a content role; it is about staging real-world provocations and cultural interventions that dominate the digital zeitgeist. You will turn material objects into arguments, building a vanguard movement to solve the global fraud crisis.

Location: London, UK

Why this role is remarkable:

• Join a founding team with a proven exit history, backed by tier‑one investors including Variant, ex/ante, Hivemind, and leaders from Coinbase and Worldcoin.
• Execute "narrative warfare" with total creative freedom, treating public opinion as material to be shaped through performance art and high‑stakes stunts.
• Define the cultural footprint of a new technical primitive that provides the ground‑truth needed for the future of DeFi and the global digital economy.

What You Will Do:

• Stage high‑impact physical provocations and IRL stunts that serve as material arguments for real‑world cryptographic proof.
• Translate real‑world interventions into viral digital artifacts and narratives that capture the internet’s attention and build a loyal vanguard.
• Collaborate directly with the founding team to shape company culture and strategy, bypassing traditional marketing for movement‑building tactics.

The ideal candidate:

• A creative technologist, streamer, or performance artist with a portfolio of provocative work that has successfully generated mass cultural attention.
• Possesses an instinct for "narrative warfare" and cultural intervention, drawing inspiration from figures like Marina Abramović or Philippe Petit over corporate marketing.
• Demonstrates the ability to transform complex technical concepts into visceral, undeniable human stories without relying on industry jargon or buzzwords.