At a Glance
- Tasks: Lead demand generation strategy for a cutting-edge scheduling product.
- Company: BGF-backed startup powering major brands like GoDaddy and Indeed.
- Benefits: Competitive salary, high autonomy, and growth opportunities.
- Other info: Work under an experienced marketing leader in a fast-paced environment.
- Why this job: Join a dynamic team and shape innovative marketing strategies.
- Qualifications: 5+ years in B2B SaaS demand generation with technical product experience.
The predicted salary is between 64000 - 89000 € per year.
You will own the end-to-end demand generation strategy for a technical product powering critical business workflows and AI agents. Reporting to a veteran marketing leader, you'll evolve search-led inbound into a robust ABM engine, targeting technical buyers at global SaaS enterprises while fostering a culture of high-impact experimentation and growth.
Location: London, UK
Why this role is remarkable:
- Significant momentum following a £15M growth investment from BGF, powering infrastructure for massive brands like GoDaddy, Houzz, and Indeed.
- Work under a Head of Marketing with a proven pedigree of building elite marketing functions at fintech and SaaS leaders like GoCardless and Paddle.
- High autonomy to build a modern demand gen playbook from scratch for technical audiences, moving beyond generic tactics into sophisticated, data-driven ABM.
What You Will Do:
- Design and execute a multi-channel demand generation strategy to scale high-intent pipeline across paid search, AI search, and social channels.
- Launch and co-own a creative ABM motion with the Sales team to penetrate and win the largest enterprise accounts in the SaaS ecosystem.
- Partner with RevOps to optimize the marketing stack and funnel, using data-driven insights to identify and exploit new growth levers.
The ideal candidate:
- 5+ years of B2B SaaS demand generation experience with a proven track record of driving revenue growth rather than just lead volume.
- Specific experience marketing technical products to developers, product managers, or engineering leaders within the software industry.
- Hands-on expertise with HubSpot and modern GTM stacks, paired with a first-principles mindset for testing and scaling new acquisition channels.
Demand Generation Manager (£64k-£89k) at BGF-backed scheduling infrastructure startup in London employer: Jack & Jill
As a BGF-backed scheduling infrastructure startup based in London, we offer an exciting opportunity for a Demand Generation Manager to shape the future of our marketing strategy. Our dynamic work culture fosters high-impact experimentation and growth, providing significant autonomy to develop innovative demand generation tactics tailored for technical audiences. With a strong focus on employee development and collaboration under seasoned leadership, we empower our team to drive meaningful results while working with renowned brands like GoDaddy and Indeed.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager (£64k-£89k) at BGF-backed scheduling infrastructure startup in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your demand generation strategies and successes. We want to see how you’ve driven revenue growth and tackled challenges in the past—make it easy for hiring managers to see your value!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their target audience and think about how you can contribute to their demand generation strategy. We love candidates who come in with fresh ideas and a clear vision of how they can make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who are ready to take on the challenge of building a modern demand gen playbook.
We think you need these skills to ace Demand Generation Manager (£64k-£89k) at BGF-backed scheduling infrastructure startup in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your B2B SaaS experience and any specific achievements that showcase your ability to drive revenue growth, not just lead volume.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share your passion for demand generation and how your hands-on expertise with tools like HubSpot can help us build a modern demand gen playbook.
Showcase Your Technical Knowledge:Since we're looking for someone who understands technical products, make sure to include examples of how you've marketed to developers or engineering leaders. This will show us you know your stuff!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Jack & Jill
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially for B2B SaaS. Brush up on your knowledge of ABM tactics and how to effectively target technical buyers. Be ready to discuss specific examples from your past experience where you’ve driven revenue growth.
✨Showcase Your Technical Savvy
Since the role involves marketing technical products, it’s crucial to demonstrate your understanding of the software industry. Prepare to talk about your hands-on experience with tools like HubSpot and any modern GTM stacks you've used. Highlight how you’ve leveraged data-driven insights in your previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical challenges related to demand generation. Think about how you would design a multi-channel strategy or launch an ABM campaign. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Emphasise Collaboration and Autonomy
This role offers high autonomy, so be prepared to discuss how you’ve successfully worked independently while also collaborating with teams like Sales and RevOps. Share examples of how you’ve partnered with others to optimise marketing funnels and achieve common goals.
