At a Glance
- Tasks: Build and scale a paid acquisition engine for a cutting-edge dental app.
- Company: Tooth Fairy Healthcare Ltd, a $10M health tech startup in London.
- Benefits: Remote work, high autonomy, and the chance to shape employee health benefits.
- Other info: Join a small, collaborative team and make a real impact.
- Why this job: Directly influence growth in a mission-driven company with top-tier investors.
- Qualifications: 5+ years in B2B performance marketing with HR industry experience.
The predicted salary is between 63000 - 77000 £ per year.
Tooth Fairy Healthcare Ltd is a $10M venture-backed health tech company based in London, building the world's smartest dental app for employee benefits. Supported by investors like LBO France, Ada Ventures, and Slingshot Ventures, we provide on-demand access to UK-trained dentists for employees at leading companies across the United Kingdom.
As the B2B Performance Marketing Manager, you will build and scale a paid acquisition engine from the ground up. You'll own the strategy and execution for paid social and search, targeting HR and Benefits decision-makers to drive high-quality pipeline. This hands-on role offers high autonomy to directly influence the growth of a mission-driven company.
Location: Remote, UK
Why this role is remarkable:
- High ownership and autonomy to build a performance marketing function from scratch within a fast-growing, venture-backed startup.
- Direct involvement in reshaping employee health benefits using AI-driven dental care, backed by $10M from top-tier investors like Ada Ventures.
- Strategic influence within a small, collaborative team where your performance-driven insights directly impact company-wide revenue and growth targets.
What You Will Do:
- Design and execute full-funnel paid social campaigns on LinkedIn and Meta specifically targeting HR Directors and People Leaders.
- Manage and optimize PPC and search strategies, including Google Ads and emerging AI search platforms, to capture high-intent B2B leads.
- Build sophisticated attribution models and reporting frameworks to connect marketing spend directly to pipeline influence and revenue growth.
The ideal candidate:
- 5+ years of experience in B2B performance marketing with a proven track record of scaling paid social and search campaigns.
- Deep experience selling into HR, Benefits, or People teams within the employee benefits or HR tech industry is essential.
- Highly analytical professional with a strong understanding of long B2B sales cycles, multi-touch attribution, and ROI-focused budget management.
B2B Performance Marketing Manager at Tooth Fairy Healthcare Ltd in London employer: Jack & Jill
At Jack & Jill, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our team enjoys a range of benefits including flexible working arrangements, professional development opportunities, and a collaborative environment that encourages creativity and growth. Located in a vibrant area, we offer unique advantages such as access to cutting-edge technology and the chance to work with industry leaders in AI-driven marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Performance Marketing Manager at Tooth Fairy Healthcare Ltd in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Performance Marketing Manager at Tooth Fairy Healthcare Ltd in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
