At a Glance
- Tasks: Lead the marketing strategy for a groundbreaking yerba maté beverage.
- Company: Join a London-based startup revolutionising the energy drink market.
- Benefits: Competitive salary, equity options, and creative freedom.
- Other info: Opportunity to evolve into a co-founder role as the brand grows.
- Why this job: Be part of a founding team with a mission to support environmental regeneration.
- Qualifications: Experience in brand marketing and a passion for London's creative scene.
The predicted salary is between 40000 - 40000 € per year.
Company Description: A confidential company - London-based yerba maté beverage startup.
Job Description: As the first full-time hire and potential future co-founder, you will build the marketing engine for the UK’s first culture-led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual-based energy drink integrates into London’s vibrant creative and nightlife scenes.
Location: London, UK.
Why this role is remarkable:
- Founding team opportunity with meaningful equity and the potential to evolve into a co-founder role as the brand scales.
- High-impact mission supporting environmental regeneration through the reforestation of Paraguay’s Mata Atlántica forest and indigenous farming communities.
- Creative autonomy to define a new drinks category in the UK, backed by a sold-out first production run and a strong advisory network.
What You Will Do:
- Develop and execute the end-to-end marketing strategy, overseeing brand voice, creative direction, and multi-channel content creation.
- Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data-led funnel optimization.
- Lead boots-on-the-ground cultural marketing, managing stockist launches, event activations, and community building within London’s creative networks.
The ideal candidate:
- Proven track record in brand or growth marketing for consumer-facing (CPG) or culture-led brands with a portfolio of successful executions.
- Expert-level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
- Entrepreneurial spirit with a deep connection to London’s social and nightlife scenes, comfortable building systems from scratch in a pre-seed startup environment.
Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social [...] employer: Jack & Jill
Join a pioneering London-based yerba maté beverage startup that champions creativity and sustainability. As the Head of Marketing, you will enjoy a unique opportunity to shape the brand's identity while benefiting from equity and the potential to evolve into a co-founder role. With a vibrant work culture that encourages innovation and community engagement, this role offers meaningful growth opportunities in a dynamic environment dedicated to environmental regeneration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social [...]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is your chance to showcase your creativity and analytical skills, especially if you’ve got experience with social media and D2C strategies.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can contribute to their mission, especially if it aligns with your passion for culture-led brands.
✨Tip Number 4
Apply through our website! We’re all about making connections and finding the right fit. By applying directly, you’ll get noticed faster and show us you’re serious about joining our team. Plus, it’s a great way to stay updated on new opportunities!
We think you need these skills to ace Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social [...]
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and its mission shine through. We want to see how much you care about culture-led marketing and how you can bring that passion to our team.
Tailor Your Experience:Make sure to highlight your relevant experience in brand or growth marketing. We’re looking for specific examples of your successes, especially in consumer-facing brands. Show us how your skills align with what we need!
Be Creative:This role is all about creativity, so don’t be afraid to showcase your unique style in your application. Whether it’s your writing or the way you present your portfolio, we want to see your creative flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Jack & Jill
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's mission and values. Understand their product and how it fits into the culture-led market. Be ready to discuss how your marketing strategies can elevate their brand voice and connect with London’s vibrant creative scene.
✨Showcase Your Creative Strategy
Prepare to present a mini marketing plan or ideas that align with their vision. Highlight your experience in D2C growth and community activations. This will demonstrate your proactive approach and ability to think strategically about brand development.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you’ve used data to drive marketing decisions in the past. Discuss specific KPIs you've tracked and how they influenced your campaigns. This shows you have the analytical mindset they’re looking for, especially for optimising SEO and paid social strategies.
✨Connect on a Personal Level
Since this role is about building community, share your personal connections to London’s nightlife and creative scenes. Talk about events you’ve attended or communities you’ve engaged with. This will help them see you as a cultural fit and someone who can authentically represent their brand.
