At a Glance
- Tasks: Lead growth marketing initiatives and design customer journeys using AI tools.
- Company: Innovative wellness brand focused on science and direct-to-consumer strategies.
- Benefits: Competitive salary of £80k plus bonuses, with opportunities for personal growth.
- Other info: Join a dynamic team where your ideas shape the future of wellness.
- Why this job: Own your projects and make a real impact in a fast-paced, AI-driven environment.
- Qualifications: Experience in DTC marketing and proficiency with AI tools required.
The predicted salary is between 67500 - 82500 £ per year.
- Job Title
- Growth Marketing Lead
- Salary
- Company Description
- Science-led DTC wellness brand
Job Description
We are seeking an AI-first Growth Marketing Lead to own our end-to-end funnel, personalization layer, and experimentation engine.
You will build from scratch, designing customer journeys from first touch to repeat purchase.
This is a builder's role where you ship landing pages and automations yourself, using AI tools to move with extreme speed.
- Location
- London, UK
- Why this role is remarkable
- True ownership: You own the growth stack and strategy without waiting on engineering roadmaps to ship experiments.
- AI-First Culture: Leverage cutting-edge tools like Claude and Zapier to automate workflows and build prototypes at high velocity.
- Direct Impact: Join a high-growth, founder-led brand where every experiment directly shapes the company's trajectory and customer experience.
What You Will Do
- Design and execute an AI-driven personalization strategy across CRM, lifecycle, and on-site experiences to boost lifetime value.
- Establish a rigorous experimentation engine, building and testing hypotheses weekly to validate new markets and conversion tactics.
- Build internal tools, landing pages, and prototypes using no-code and AI-coding assistants to ship features independently.
- The ideal candidate
- Proven track record of driving conversion and retention within a scaling DTC or e Commerce environment.
- Hands-on experience with lifecycle tools like Klaviyo and a deep understanding of behavioral segmentation.
- A builder's mindset with proficiency in AI tools such as Cursor and Claude to accelerate delivery.
- #J-18808-Ljbffr
Growth Marketing Lead (£80k + bonus) at Science-led DTC wellness brand employer: Jack & Jill
At Jack & Jill, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our team enjoys a range of benefits including flexible working arrangements, professional development opportunities, and a collaborative environment that encourages creativity and growth. Located in a vibrant area, we offer unique advantages such as access to cutting-edge technology and the chance to work with industry leaders in AI-driven marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead (£80k + bonus) at Science-led DTC wellness brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead (£80k + bonus) at Science-led DTC wellness brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
