At a Glance
- Tasks: Lead growth marketing strategies and optimise channels for product-led growth.
- Company: Join a pioneering battery software company transforming the energy sector.
- Benefits: Competitive salary, equity options, generous holiday allowance, and a cutting-edge work environment.
- Other info: Enjoy autonomy as the first senior marketing hire in a dynamic startup.
- Why this job: Shape the future of electrification with elite clients in a high-impact role.
- Qualifications: Experience in B2B growth marketing and a data-driven mindset.
The predicted salary is between 55000 - 74000 £ per year.
About:Energy is a leading London-based battery software company backed by HighSage Ventures and Vireo Ventures. Spun out of Imperial College London, they build The Voltt, a platform providing critical battery data and simulation models for global automotive OEMs, aerospace innovators, and the world's fastest electric vehicles.
As the first senior marketing leader at About:Energy, you will build the engine that converts product interest into a qualified pipeline. You will own the entire growth funnel for The Voltt, managing channels like SEO and LinkedIn while optimizing MQL-to-SQL conversion. This is a high-impact individual contributor role shaping the future of electrification.
Location: London, UK
Why this role is remarkable:
- Join a PhD-led deep-tech startup at the forefront of the global energy transition, working with elite clients ranging from Formula 1 teams to major aviation OEMs.
- Enjoy significant autonomy as the first senior marketing hire, building a growth function from scratch with direct support from founders and expert fractional advisors.
- Benefit from a high-growth environment backed by top-tier VCs, including company equity, a state-of-the-art battery testing lab, and a 33-day holiday allowance.
What You Will Do:
- Build and manage the growth channel mix end-to-end, including SEO, LinkedIn demand generation, and lifecycle email marketing to drive product-led growth for The Voltt.
- Own the MQL to SQL conversion lever, defining lead qualification criteria and sales handoff processes to achieve an ambitious 30% conversion target.
- Establish a robust marketing OKR framework and reporting cadence to provide the leadership team with transparent, data-driven insights on performance and ROI.
The ideal candidate:
- Proven experience in B2B growth marketing within a PLG or SaaS environment, with a track record of turning product interest into a qualified pipeline.
- Expertise in managing marketing budgets against ROI and running channels independently from strategy through execution without needing a large team for support.
- Data-driven mindset with technical curiosity, comfortable using tools like HubSpot and managing instrumentation for funnel activation and conversion analysis.
Growth Marketing Lead (£55k-£74k + Equity) at About:Energy employer: Jack & Jill
At Jack & Jill, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our team enjoys a range of benefits including flexible working arrangements, professional development opportunities, and a collaborative environment that encourages creativity and growth. Located in a vibrant area, we offer unique advantages such as access to cutting-edge technology and the chance to work with industry leaders in AI-driven marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead (£55k-£74k + Equity) at About:Energy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead (£55k-£74k + Equity) at About:Energy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
