At a Glance
- Tasks: Lead growth initiatives and build a demand engine for an innovative AI product.
- Company: Exciting London-based startup revolutionising estate agency operations with AI.
- Benefits: Equity options, high autonomy, and a direct path to leadership.
- Other info: Opportunity to build and scale your own team in a dynamic environment.
- Why this job: Join at the ground floor and shape the future of AI in real estate.
- Qualifications: Experience in B2B demand generation and hands-on with AI tools.
The predicted salary is between 60000 - 80000 £ per year.
LightWork AI is a London-based startup building an AI "system of action" for UK estate agencies, automating core operations like prospecting and viewings through their voice agent, Felicity.
As the founding Growth Lead at LightWork AI, you will author the demand engine for a category-defining product. You'll cut through market skepticism to position an AI-driven "system of action" for estate agents, owning the entire funnel from first touch to qualified demo while building a team from scratch.
Location: London, UK
Why this role is remarkable:
- Ground‑floor opportunity to build the growth function from zero for a product that already works in an untapped vertical.
- High degree of autonomy to define the GTM strategy and narrative for a category-defining AI "system of action".
- Direct path to leadership, with the mandate to hire and scale your own growth team once the motion is proven.
What You Will Do:
- Develop and test the core positioning and messaging that compels busy, skeptical estate agents to lean in and engage.
- Build a multi‑channel demand engine encompassing content, events, and paid social, managing the funnel from first touch to demo.
- Partner closely with customers and sales to refine campaigns based on real‑world feedback and measurable pipeline performance.
The ideal candidate:
- Proven track record of building demand from near‑zero in a vertical B2B or SMB market with direct, measurable success.
- Exceptionally hands‑on with AI tools, including LLMs, prompt engineering, or automation workflows, to drive internal and external efficiency.
- Resilient and resourceful "builder" mindset, comfortable operating without a pre‑existing playbook or large team in a pre‑revenue environment.
Growth Lead (+ Equity) at LightWork AI employer: Jack & Jill
LightWork AI is an exceptional employer, offering a unique opportunity to shape the growth function of a pioneering AI product in the estate agency sector. With a strong emphasis on autonomy and leadership development, employees can expect a dynamic work culture that fosters innovation and collaboration, alongside the potential for equity participation. Located in London, this startup environment encourages personal and professional growth, making it an ideal place for those looking to make a significant impact in their careers.
