At a Glance
- Tasks: Lead global social strategy and drive growth through viral content and influencer partnerships.
- Company: Join Injective Foundation, a fast-growing Layer 1 blockchain for finance.
- Benefits: Competitive salary, equity options, and a dynamic work environment.
- Other info: Work with industry leaders and enjoy excellent career growth opportunities.
- Why this job: Shape the narrative of a top-tier DeFi ecosystem with high autonomy.
- Qualifications: 3+ years in crypto marketing, strong storytelling, and KOL management skills.
The predicted salary is between 72000 - 96000 £ per year.
Social Media and Influencer Marketing Manager
Salary: $90K-$120K + Equity
Company: Injective Foundation - Fast-growing Layer 1 blockchain for finance
Location: New York, USA
Job Description:
Lead global social strategy for a premier Layer 1 blockchain processing billions in transactions. You will own Injective's voice across X, Discord, and Telegram, driving growth through viral content and high-impact influencer partnerships. This is a high‑autonomy role for a crypto‑native marketer to shape the narrative of a top‑tier DeFi ecosystem.
Why this role is remarkable:
- Join a powerhouse backed by Pantera Capital, Jump Crypto, and Mark Cuban, operating at the bleeding edge of RWA tokenization and on‑chain derivatives.
- Own the entire social media presence and KOL strategy for a top‑tier L1 with $75B in cumulative volume and industry‑leading developer activity.
- Enjoy a high‑growth environment with a $100M digital asset treasury, native EVM mainnet launches, and high‑profile partnerships with Google Cloud and Kraken.
What you will do:
- Own the multi‑channel content calendar, translating complex DeFi and technical blockchain concepts into compelling narratives for a global audience.
- Build and manage a high‑performance network of Web3 KOLs and influencers to expand brand reach and drive measurable ecosystem growth.
- Analyze social performance data and real‑time CT trends to iterate on viral campaigns and maintain Injective's position at the center of crypto culture.
The ideal candidate:
- 3+ years of specialized experience managing social media and marketing for a crypto startup, ideally within an L1 or DeFi protocol.
- Proven track record of growing social accounts and managing significant KOL budgets with a deep, existing network of Web3 influencers.
- Exceptional storytelling and copywriting skills with the ability to navigate Discord, Telegram, and X natively while tracking emerging crypto narratives.
Required Skills and Languages: Copywriting; English.
Global Social & Influencer Lead (Web3/DeFi) Equity employer: Jack & Jill
Injective Foundation is an exceptional employer, offering a dynamic and innovative work environment in the heart of New York City. With a strong focus on employee autonomy and growth, team members are empowered to shape the narrative of a leading DeFi ecosystem while enjoying competitive salaries and equity options. The company fosters a collaborative culture that thrives on creativity and cutting-edge technology, making it an ideal place for passionate individuals looking to make a significant impact in the blockchain space.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social & Influencer Lead (Web3/DeFi) Equity
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto space. Attend events, join online communities, and engage with influencers on social media. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in social media and influencer marketing. Use real examples of campaigns you've run or content you've created. This will help potential employers see what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Injective Foundation, and express your interest. A well-crafted message can go a long way in getting noticed.
✨Tip Number 4
Stay updated on trends! The crypto world moves fast, so keep an eye on the latest news and developments in DeFi and Web3. Being knowledgeable about current trends will not only help you in interviews but also show your passion for the industry.
We think you need these skills to ace Global Social & Influencer Lead (Web3/DeFi) Equity
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your enthusiasm for the crypto space shine through. We want to see that you’re not just familiar with DeFi and blockchain, but that you genuinely care about it and have a vision for how you can contribute to our mission.
Tailor Your Experience:Make sure to highlight your relevant experience in social media and influencer marketing, especially within the crypto realm. We love seeing specific examples of how you've driven growth or managed KOL partnerships in your previous roles—this helps us understand what you can bring to the table.
Craft Compelling Narratives:Since storytelling is key in this role, use your application to demonstrate your copywriting skills. We want to see how you can translate complex concepts into engaging content. A well-crafted cover letter can really set you apart from the crowd!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Injective Foundation.
How to prepare for a job interview at Jack & Jill
✨Know Your Crypto Stuff
Make sure you brush up on your knowledge of DeFi and blockchain concepts. Be ready to discuss how these technologies work and their impact on the financial landscape. This will show that you're not just a marketer, but someone who truly understands the space.
✨Show Off Your Social Strategy Skills
Prepare examples of successful social media campaigns you've led in the past, especially those related to crypto or tech. Highlight how you translated complex ideas into engaging content and drove growth through influencer partnerships. This will demonstrate your ability to own Injective's voice.
✨Familiarise Yourself with Their Platforms
Since you'll be managing channels like X, Discord, and Telegram, make sure you know the ins and outs of these platforms. Think about how you would engage users on each one and be ready to share your ideas during the interview.
✨Bring Data to the Table
Be prepared to discuss how you've used data to inform your marketing strategies. Talk about specific metrics you've tracked and how you've iterated on campaigns based on performance. This will show that you can analyse trends and adapt quickly, which is crucial in a fast-paced environment.
