At a Glance
- Tasks: Lead a dynamic marketing team to drive global growth for a fast-scaling fitness platform.
- Company: FITR, a cutting-edge fitness SaaS platform backed by Maven Capital.
- Benefits: Competitive salary of £90k and the chance to shape a booming industry.
- Other info: Collaborative environment with opportunities to influence the future of online fitness coaching.
- Why this job: Join a high-growth company with a clear strategy for 10x expansion and global brand impact.
- Qualifications: 5-10 years in marketing with expertise in digital performance and B2B SaaS.
The predicted salary is between 90000 - 90000 £ per year.
As Head of Marketing at FITR, you will transition a fast‑scaling fitness platform into a global category leader. Reporting to the COO, you will lead a team of four to drive growth across the UK and US. You'll own the full marketing funnel, from performance acquisition to a high‑impact global brand refresh.
Why this role is remarkable:
- Lead the marketing function for a platform seeing 200‑300% YoY growth with high‑profile board members like Mat Fraser (HWPO).
- Secure backing from Maven Capital Partners with a recent £1.5M raise and a clear strategy to achieve 10x growth.
- Direct influence on a global brand refresh and the opportunity to shape the infrastructure of the booming online fitness coaching industry.
What you will do:
- Manage and inspire an in‑house team of four across performance, social, brand, and design, plus an external web agency.
- Develop and execute a data‑driven global marketing strategy focused on lead generation and conversion in the UK and US markets.
- Collaborate cross‑functionally with Product and UX teams to ensure brand consistency and impact across every customer touchpoint.
The ideal candidate:
- 5‑10 years of marketing experience with a proven track record in digital performance and scaling B2B SaaS or D2C brands.
- Highly analytical and proficient with Google Ads, Meta, and Google Analytics to drive commercially‑minded decision making.
- Exceptional communicator capable of pitching strategic visions to the leadership team while maintaining a hands‑on, self‑starter approach.
Required Skills:
- Google Analytics
- Lead Generation
- Leadership
- Google Ads
- English language proficiency
Global Growth Marketing Lead - B2B SaaS Platform employer: Jack & Jill
FITR is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets growth. With a strong focus on employee development and a culture that encourages creativity and collaboration, team members are empowered to make a significant impact on a rapidly scaling fitness platform. The opportunity to lead a talented marketing team while driving a global brand refresh positions FITR as a leader in the online fitness coaching industry, making it an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Growth Marketing Lead - B2B SaaS Platform
✨Tip Number 1
Network like a pro! Reach out to people in the fitness and SaaS industries on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially in B2B SaaS. Include case studies, metrics, and any cool projects you've worked on. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think of ways you could contribute to their growth. Bring fresh ideas to the table – they’ll love your enthusiasm and insight!
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're genuinely interested and keeps you top of mind.
We think you need these skills to ace Global Growth Marketing Lead - B2B SaaS Platform
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Growth Marketing Lead. Highlight your experience in B2B SaaS and any impressive growth metrics you've achieved. We want to see how you can drive that 200-300% YoY growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness and marketing. Share specific examples of how you've led teams and executed successful marketing strategies in the past.
Show Off Your Analytical Skills:Since this role requires a data-driven approach, make sure to mention your proficiency with tools like Google Analytics and Google Ads. We love candidates who can back up their decisions with solid data!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Jack & Jill
✨Know Your Numbers
As a candidate for the Global Growth Marketing Lead role, you should be ready to discuss specific metrics from your past experiences. Be prepared to share how you've driven lead generation and conversion rates, especially in B2B SaaS or D2C environments. This shows you understand the importance of data-driven decision-making.
✨Showcase Your Leadership Style
Since you'll be managing a team, it's crucial to articulate your leadership approach. Think about examples where you've inspired your team or collaborated cross-functionally. Highlight how you’ve fostered creativity and accountability within your teams to achieve marketing goals.
✨Understand the Brand and Market
Do your homework on FITR and the fitness SaaS landscape. Familiarise yourself with their current marketing strategies and think about how you could contribute to their global brand refresh. Showing that you’re already thinking strategically about their brand will impress the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to performance acquisition or brand consistency. Prepare scenarios from your past where you successfully navigated similar situations. This will demonstrate your problem-solving skills and readiness for the role.
