At a Glance
- Tasks: Lead digital growth for a sustainable footwear brand, optimising ecommerce and driving customer engagement.
- Company: Global sustainable performance footwear brand with a focus on innovation and environmental impact.
- Benefits: Flexible remote work options, significant ownership, and the chance to shape a premium brand's strategy.
- Other info: Fast-paced environment with a passionate founder team and immediate commercial impact from your work.
- Why this job: Join a B Corp certified brand making waves in the running shoe market and drive real change.
- Qualifications: 5+ years in scaling ecommerce brands, expertise in Meta growth and Conversion Rate Optimisation.
The predicted salary is between 60000 - 80000 £ per year.
Global sustainable performance footwear brand building the future of running shoes.
Lead the digital growth engine for a high-performance running brand that balances elite athletics with lower environmental impact. You will own the full ecommerce funnel, optimizing paid media, conversion rates, and customer economics. This role is a blend of high-level strategy and hands-on execution for a brand scaling rapidly across the US and UK.
Location: London, UK or Remote (UK/US)
Why this role is remarkable:
- Significant ownership and visibility within a B Corp certified challenger brand that launched with immediate global momentum in 2024.
- Opportunity to shape the D2C strategy of a premium manufacturer already stocked in leading run specialty retailers worldwide.
- Work directly with a passionate founder team in a fast-moving, high-craft environment where your experiments drive immediate commercial impact.
What You Will Do:
- Oversee and optimize Meta and Google paid acquisition while developing robust testing frameworks for hooks, messaging, and UGC.
- Own website conversion performance by improving PDPs, landing pages, and mobile UX to increase AOV and contribution margin.
- Build and lead a structured growth roadmap and weekly reporting cadence, translating complex cohort analytics into actionable scaling decisions.
The ideal candidate:
- 5+ years of experience scaling premium ecommerce consumer brands, specifically within sports, footwear, or lifestyle categories.
- Deep technical expertise in Meta-driven growth and Conversion Rate Optimisation (CRO) for brand-led businesses.
- Commercially sharp operator who balances analytical rigour with an understanding of modern brand aesthetics and high-end positioning.
Fractional Head of Growth at global sustainable performance footwear brand employer: Jack & Jill
Join a pioneering global sustainable performance footwear brand that is not only committed to elite athleticism but also prioritises environmental responsibility. With a vibrant work culture that fosters innovation and collaboration, you will have the unique opportunity to shape the direct-to-consumer strategy of a rapidly scaling B Corp certified company, all while working alongside a passionate founder team in London or remotely. This role offers significant ownership and the chance to make a tangible impact in a fast-paced environment, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Head of Growth at global sustainable performance footwear brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ecommerce growth and conversion optimisation. We want to see how you’ve made an impact before, so don’t hold back!
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their approach to sustainability and performance in footwear. We’re all about finding the right fit, so show us you’re passionate about what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Fractional Head of Growth at global sustainable performance footwear brand
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, let your enthusiasm for sustainable practices shine through. We’re all about balancing performance with lower environmental impact, so share any relevant experiences or projects that highlight your commitment to sustainability.
Tailor Your Experience:Make sure to customise your application to reflect how your past experiences align with the role. We want to see how your 5+ years in scaling premium ecommerce brands can directly contribute to our growth strategy, especially in sports and footwear.
Be Data-Driven:Since this role involves optimising conversion rates and understanding complex analytics, include specific examples of how you’ve used data to drive decisions in your previous roles. We love a candidate who can blend analytical skills with creative strategies!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jack & Jill
✨Know Your Numbers
Make sure you’re familiar with key metrics related to ecommerce growth, especially in the footwear sector. Brush up on your knowledge of conversion rates, AOV, and customer economics, as these will likely come up during the interview.
✨Showcase Your Strategy
Prepare to discuss specific strategies you've implemented in previous roles that led to measurable growth. Be ready to explain how you optimised paid media and improved website performance, as this aligns directly with what the company is looking for.
✨Understand the Brand's Mission
Research the brand’s commitment to sustainability and how it impacts their product offerings. Being able to articulate how you can contribute to their mission while driving growth will set you apart from other candidates.
✨Be Ready for Hands-On Questions
Since this role involves both strategy and execution, expect questions that require you to demonstrate your hands-on experience. Prepare examples of how you’ve tackled challenges in digital marketing and CRO, and be ready to discuss your approach to testing frameworks.
