At a Glance
- Tasks: Lead marketing for a groundbreaking yerba maté soda and shape its brand identity.
- Company: Exciting London-based startup with a focus on sustainability and culture.
- Benefits: Competitive salary, equity options, and the chance to become a co-founder.
- Other info: Creative freedom in a dynamic startup environment with strong community connections.
- Why this job: Join a founding team and make a real impact in the beverage industry.
- Qualifications: Experience in brand or growth marketing, especially in consumer-facing brands.
The predicted salary is between 40000 - 40000 £ per year.
Company Description: Mata Mate – London-based yerba maté beverage startup
Location: London, UK
As the first full‑time hire and potential future co‑founder, you will build the marketing engine for the UK’s first culture‑led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual‑based energy drink integrates into London’s vibrant creative and nightlife scenes.
Why this role is remarkable:
- Founding team opportunity with meaningful equity and the potential to evolve into a co‑founder role as the brand scales.
- High‑impact mission supporting environmental regeneration through the reforestation of Paraguay’s Mata Atlántica forest and indigenous farming communities.
- Creative autonomy to define a new drinks category in the UK, backed by a sold‑out first production run and a strong advisory network.
What you will do:
- Develop and execute the end‑to‑end marketing strategy, overseeing brand voice, creative direction, and multi‑channel content creation.
- Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data‑led funnel optimisation.
- Lead boots‑on‑the‑ground cultural marketing, managing stockist launches, event activations, and community building within London’s creative networks.
The ideal candidate:
- Proven track record in brand or growth marketing for consumer‑facing (CPG) or culture‑led brands with a portfolio of successful executions.
- Expert‑level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
- Entrepreneurial spirit with a deep connection to London’s social and nightlife scenes, comfortable building systems from scratch in a pre‑seed startup environment.
Required skills:
- Creative Direction
- Email Marketing
- Marketing Strategy
- TikTok
Required languages:
- English
Founding Marketing Lead - Equity & D2C Growth, London employer: Jack & Jill
Mata Mate is an exceptional employer, offering a unique opportunity to be part of a pioneering team in the vibrant London beverage scene. With meaningful equity and the potential for co-founder status, employees enjoy creative autonomy and the chance to make a significant impact on both the brand and environmental sustainability. The supportive work culture fosters innovation and collaboration, making it an ideal environment for those looking to grow their careers while contributing to a high-impact mission.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Marketing Lead - Equity & D2C Growth, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand marketing and D2C growth. Use platforms like Instagram or TikTok to showcase your creative direction and marketing strategies. This will give you an edge when applying for roles like the Founding Marketing Lead.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Mata Mate, and express your interest. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your entrepreneurial spirit and connection to London’s vibrant scenes. Let us see how you can help shape the future of brands like Mata Mate!
We think you need these skills to ace Founding Marketing Lead - Equity & D2C Growth, London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for the brand and the yerba maté culture. Share why you’re excited about this role and how you connect with our mission of environmental regeneration. A personal touch can really make your application stand out!
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the job description. Highlight your achievements in brand or growth marketing, especially in consumer-facing roles. We want to see how you’ve made an impact in previous positions!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain how your background fits with our vision and what unique perspectives you bring. Don’t forget to mention your familiarity with London’s creative and nightlife scenes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Jack & Jill
✨Know Your Brand Inside Out
Before the interview, dive deep into Mata Mate's brand story, values, and mission. Understand how yerba maté fits into the UK market and be ready to discuss how you can elevate its presence in London’s creative scenes.
✨Showcase Your Creative Strategy
Prepare to present your ideas on marketing strategies that resonate with culture-led brands. Think about innovative campaigns you could run on platforms like Instagram and TikTok, and be ready to share examples from your past experiences.
✨Demonstrate Your Analytical Skills
Since the role involves data-led decision-making, come equipped with insights on how you've used analytics to drive growth in previous roles. Be prepared to discuss specific KPIs you’ve tracked and how they influenced your marketing strategies.
✨Connect with the Community
Highlight your understanding of London’s social and nightlife scenes. Share any relevant experiences where you’ve successfully engaged communities or launched events, as this will show your potential to build a strong brand presence locally.
