Job Title
Founding Marketing Lead
Salary
£40k-£60k + Equity
Location
London, UK
Company Description
Letty is a venture-backed prop‑tech startup building the definitive AI agent layer for the real estate industry. Backed by Entrepreneurs First and top‑tier VCs, Letty is replacing manual workflows with autonomous AI employees for agencies across the UK and US, streamlining tenant engagement, compliance, and maintenance at scale.
Job Description
As the Founding Marketing Lead at Letty, you will build the marketing function from zero to replace a $1T+ industry's manual processes. You’ll own the end‑to‑end brand narrative, from scaling founder‑led B2B content to engineering viral B2C loops. This high‑intensity, six‑day‑a‑week role requires an AI‑native maker ready to define the future of property.
Why this role is remarkable
- Join a founding team backed by Entrepreneurs First and top‑tier VCs to disrupt a fragmented $1T+ global industry.
- Unrivaled ownership to define the brand voice, positioning, and marketing stack from scratch with meaningful founding equity.
- High‑growth environment with live UK customers and early US traction, offering a platform to build a category‑defining AI brand.
What You Will Do
- Build the B2B narrative by ghost‑writing for the CEO and CTO across LinkedIn, podcasts, and industry op‑eds.
- Scale B2C growth through organic channels like TikTok and Reddit, engineering viral loops to reach thousands of users.
- Orchestrate end‑to‑end product launches and own the company’s visual identity and website in partnership with the Founding Designer.
The ideal candidate
- Proven track record of building a brand or audience from scratch rather than just managing existing channels.
- Exceptional writer and AI‑native “maker” who uses tools like Claude and Cursor to ship experiments in days, not weeks.
- Resilient, high‑energy operator who thrives in an intense, in‑office six‑day workweek culture focused on rebuilding an industry.
