At a Glance
- Tasks: Drive demand generation through social media, events, and creative marketing campaigns.
- Company: Join Anima, a fast-growing healthcare AI startup transforming patient care.
- Benefits: Equity options, dynamic work environment, and the chance to make a real impact.
- Other info: Work alongside a talented team of former founders in a high-growth setting.
- Why this job: Be part of a mission to revolutionise healthcare delivery for millions in the UK.
- Qualifications: Experience in demand generation at startups and a creative, entrepreneurial mindset.
The predicted salary is between 63000 - 77000 £ per year.
- Job Title
- Demand Generation
- Salary
- Not Disclosed + Equity
- Company Description
Anima is a YC W21, Series A London-based healthcare AI startup that has reached $10M ARR with 450% growth in 2024.
They are currently live in 1,100+ NHS GP clinics and serve over 20% of the UK population, aiming to provide personalized medicine to anyone within 24 hours.
Job Description
As a Demand Generation lead at Anima, you will own the growth engine across social, events, and earned/owned media.
You'll drive experimentation and open new channels to scale a platform already serving millions.
This high-impact role is for a creative hacker ready to fuel one of Europe's fastest-growing health-techs.
- Location
- London, UK
- Why this role is remarkable
- Join a rocket ship that reached $10M+ ARR with 450% growth in 2024 and serves 20% of the UK population.
- Work in a high-density talent environment where over half the team are former founders, emphasizing extreme ownership and autonomy.
- Tackle the mission-critical challenge of transforming healthcare delivery, ensuring patients everywhere can receive personalized care within 24 hours.
What You Will Do
- Own and execute demand generation across social media, events, and earned/owned media to drive pipeline.
- Design and run creative growth experiments and guerilla marketing campaigns to penetrate new audiences and maximize ROI.
- Build the growth engine and infrastructure necessary to scale the company from 35 to 100+ employees.
- The ideal candidate
- Demonstrated success in demand generation or growth at fast-growing startups (Seed to Series C) with clear impact on pipeline metrics.
- High intellectual horsepower, evidenced by a degree from a top-tier university (e. g., Oxford, Cambridge, LSE) and top-tier academic grades.
- A creative hacker mindset with experience running independent projects, entrepreneurship stints, or building a significant social media following.
- #J-18808-Ljbffr
Demand Generation (+ Equity) at Anima employer: Jack & Jill
At Jack & Jill, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our team enjoys a range of benefits including flexible working arrangements, professional development opportunities, and a collaborative environment that encourages creativity and growth. Located in a vibrant area, we offer unique advantages such as access to cutting-edge technology and the chance to work with industry leaders in AI-driven marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation (+ Equity) at Anima
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation (+ Equity) at Anima
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
