At a Glance
- Tasks: Lead email marketing strategies to boost engagement and retention for a luxury brand.
- Company: Join Sunspel Limited, a historic British luxury brand with 160 years of craftsmanship.
- Benefits: Competitive salary, creative work environment, and the chance to shape a renowned brand.
- Other info: Opportunity to work in London and develop premium customer experiences.
- Why this job: Make a real impact on a heritage brand's future through innovative CRM strategies.
- Qualifications: Experience in email marketing and CRM, with strong analytical and technical skills.
The predicted salary is between 40000 - 45000 £ per year.
Sunspel Limited is a historic British luxury brand with a 160-year legacy of hand‑crafting beautiful everyday clothes in the UK. Renowned for uncompromising quality and timeless fabrics, Sunspel combines deep-rooted tradition with a forward‑thinking approach to fashion, building a global reputation for excellence in the modern wardrobe.
As CRM Manager at Sunspel Limited, you will spearhead the email marketing strategy to drive engagement, conversion, and retention. Reporting to the Head of Ecommerce, you will balance commercial revenue targets with luxury brand storytelling, utilizing customer data to deliver personalized experiences across the full campaign lifecycle and automated programs.
Location: London, UK
Why this role is remarkable:
- Influence a 160‑year‑old heritage brand by shaping its future CRM and digital engagement strategies.
- Work with a globally recognized luxury name known for uncompromising quality and artisanal British craftsmanship.
- Take full ownership of high‑impact channels, from lifecycle automation to the development of a premium VIP loyalty program.
What You Will Do:
- Develop and execute a comprehensive email marketing calendar that aligns commercial priorities with luxury brand storytelling and KPIs.
- Lead the end‑to‑end campaign process, including segmentation planning, creative briefing, localization, and in‑depth performance analysis.
- Manage and scale automated email programs to deliver personalized customer journeys that increase lifetime value and retention metrics.
The ideal candidate:
- Proven experience managing end‑to‑end email marketing communications and CRM strategies, preferably within a luxury or retail environment.
- Strong analytical skills with the ability to extract actionable insights from customer data and perform complex A/B testing.
- Technical proficiency in email service providers (Ometria preferred) along with basic Adobe Creative Suite and HTML skills.
CRM Manager (£40,000 - £45,000) at Sunspel Limited employer: Jack & Jill
Sunspel Limited is an exceptional employer, offering a unique opportunity to work with a prestigious British luxury brand steeped in 160 years of heritage. Located in London, employees benefit from a vibrant work culture that fosters creativity and innovation, alongside opportunities for professional growth within the luxury retail sector. With a focus on quality and craftsmanship, Sunspel encourages its team to influence the future of the brand while enjoying a collaborative environment that values individual contributions.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager (£40,000 - £45,000) at Sunspel Limited
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager (£40,000 - £45,000) at Sunspel Limited
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
