At a Glance
- Tasks: Lead brand marketing, oversee campaigns, and create impactful content for Go Ape.
- Company: Go Ape, a beloved outdoor leisure brand focused on adventure and sustainability.
- Benefits: Join an employee-owned trust with a focus on long-term value and growth.
- Other info: Dynamic role with opportunities to influence product design and customer engagement.
- Why this job: Shape the future of a trusted brand while enjoying creative freedom and impact.
- Qualifications: Senior brand leadership experience in consumer-facing sectors and strong collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
Go Ape is a nationally recognized outdoor leisure brand and employee‑owned trust operating a diverse network of forest adventure locations across the UK, delivering high-quality, experience‑led activities centered on challenge, connection, and time in nature.
Lead Go Ape’s brand marketing function across national and local activity, overseeing campaign planning, content, PR, and paid acquisition. You will be the senior custodian of the brand, ensuring it remains distinctive and commercially effective while influencing product propositions to grow audience relevance and lifetime value across every customer touchpoint.
Location: Bury St. Edmunds, UK
Why this role is remarkable:
- Shape the future of a beloved British brand as it transitions into a Trust‑led, employee‑ownership model, prioritizing long‑term value and organizational sustainability.
- Join a business at a strategic inflection point where small improvements in brand clarity and creative effectiveness will unlock significant headroom for growth.
- Balance creative freedom with commercial impact, leading an in‑house team of 12 to capture the emotional resonance of outdoor adventure for millions of customers.
What You Will Do:
- Direct the national and local marketing strategy, balancing always‑on activity with peak trading moments to ensure the brand remains culturally relevant year‑round.
- Build a powerful in‑house content engine across social, influencer, and earned media to translate physical adventures into shareable, high‑impact customer narratives.
- Collaborate with the Executive team to influence product and proposition design, ensuring operational delivery remains tightly aligned with the brand promise and customer expectations.
The ideal candidate:
- Proven senior brand leadership experience in a consumer‑facing sector such as leisure, hospitality, or travel, with a track record of driving demand through creative excellence.
- Deep expertise in connecting organic content, PR, and social strategies with paid acquisition to build a cohesive, commercially grounded marketing ecosystem.
- Highly collaborative leader who can navigate multi‑site operational complexities and challenge the status quo to maintain brand standards across diverse geographic locations.
Brand & Marketing Director at Go Ape employer: Jack & Jill
At Jack & Jill, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our team enjoys a range of benefits including flexible working arrangements, professional development opportunities, and a collaborative environment that encourages creativity and growth. Located in a vibrant area, we offer unique advantages such as access to cutting-edge technology and the chance to work with industry leaders in AI-driven marketing strategies.
