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- Tasks: Lead product marketing and create compelling content to shape a new HR tech category.
- Company: Thrive, a rapidly growing workforce intelligence startup in London.
- Benefits: Competitive salary, equity options, and the chance to shape a brand from the ground up.
- Other info: Collaborate directly with the CEO and drive industry conversations on predictive hiring.
- Why this job: Join a pivotal moment in HR tech and make an impact with world-class clients.
- Qualifications: Experience in B2B SaaS marketing, especially in startups or scale-ups.
The predicted salary is between 45000 - 65000 £ per year.
As the first marketing hire at Thrive, you will define a new category in workforce intelligence. Reporting to the CEO, you will translate complex psychometric science into compelling narratives. This high-impact role blends product positioning, data-driven storytelling, and brand building to establish Thrive as the global authority in predictive hiring and talent management.
Location: London, UK
Why this role is remarkable:
- Shape a brand-new category in HR tech by turning deep psychometric and cognitive science into accessible, actionable insights for world-class clients like McLaren and D&G.
- Join at a pivotal inflection point following a successful third round of investment to build the marketing function from the ground up with direct CEO collaboration.
- Leverage unique platform data from over 200,000 job configurations to lead the industry conversation on the future of work and predictive hiring analytics.
What you will do:
- Own the core product messaging and ICP-specific positioning, translating technical capabilities into clear commercial value propositions that drive market authority.
- Create high-impact sales enablement materials and thought leadership content, including research reports and industry insights, to accelerate the sales cycle and generate inbound leads.
- Partner with product teams to extract platform data for research-led storytelling while managing SEO and PR agencies to amplify Thrive’s voice across LinkedIn and major media.
The ideal candidate:
- Proven track record in B2B SaaS product or content marketing, specifically within a startup or scale-up environment where you have executed strategy.
Product Marketing & Content Lead ( – £65,000 + Equity) at Thrive employer: Jack & Jill/External Ats
Contact Detail:
Jack & Jill/External Ats Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing & Content Lead ( – £65,000 + Equity) at Thrive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Thrive or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in product marketing and content creation. This is your chance to shine beyond the application!
✨Tip Number 3
Prepare for interviews by researching Thrive's mission and values. Tailor your answers to show how you can help shape their brand-new category in HR tech. Be ready to discuss your ideas on translating complex science into compelling narratives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Thrive.
We think you need these skills to ace Product Marketing & Content Lead ( – £65,000 + Equity) at Thrive
Some tips for your application 🫡
Show Your Passion for the Role: When writing your application, let your enthusiasm for the Product Marketing & Content Lead position shine through. We want to see how excited you are about shaping a new category in HR tech and working with innovative clients like McLaren and D&G.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS product or content marketing. We’re looking for someone who can translate complex ideas into compelling narratives, so share specific examples of how you've done this in the past.
Be Data-Driven: Since this role involves leveraging unique platform data, don’t shy away from showcasing your ability to use data in storytelling. We love candidates who can back up their claims with solid metrics and insights, so include any relevant stats or outcomes from your previous work.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Thrive!
How to prepare for a job interview at Jack & Jill/External Ats
✨Know Your Stuff
Before the interview, dive deep into Thrive's mission and values. Understand their unique approach to workforce intelligence and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Craft Your Narrative
Prepare to articulate your journey in product marketing and content creation. Think about specific examples where you've turned complex concepts into compelling stories. This is crucial for a role that requires translating psychometric science into accessible insights.
✨Showcase Your Data Skills
Since this role involves data-driven storytelling, come prepared with examples of how you've used data to inform marketing strategies. Be ready to discuss any tools or methodologies you've employed to extract insights and drive decisions.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about Thrive's future direction, their approach to brand building, and how they envision the marketing function evolving. This not only shows your enthusiasm but also helps you gauge if it's the right fit for you.