At a Glance
- Tasks: Lead the marketing strategy for a groundbreaking yerba maté soda brand.
- Company: Join Mata Mate, a vibrant London-based startup shaking up the beverage scene.
- Benefits: Competitive salary, equity options, and creative freedom in a dynamic environment.
- Other info: Opportunity for career growth and impact on environmental regeneration.
- Why this job: Be part of the founding team and shape a new drinks category in the UK.
- Qualifications: Experience in brand or growth marketing with a flair for social media.
The predicted salary is between 36000 - 60000 £ per year.
Company Description: Mata Mate – London-based yerba maté beverage startup.
Job Description: As the first full-time hire and potential future co‐founder, you will build the marketing engine for the UK's first culture‐led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual‐based energy drink integrates into London's vibrant creative and nightlife scenes.
Location: London, UK
Why this role is remarkable:
- Founding team opportunity with meaningful equity and the potential to evolve into a co‐founder role as the brand scales.
- High‐impact mission supporting environmental regeneration through the reforestation of Paraguay's Mata Atlántica forest and indigenous farming communities.
- Creative autonomy to define a new drinks category in the UK, backed by a sold‐out first production run and a strong advisory network.
What you will do:
- Develop and execute the end‐to‐end marketing strategy, overseeing brand voice, creative direction, and multi‐channel content creation.
- Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data‐led funnel optimization.
- Lead boots‐on‐the‐ground cultural marketing, managing stockist launches, event activations, and community building within London's creative networks.
The ideal candidate:
- Proven track record in brand or growth marketing for consumer‐facing (CPG) or culture‐led brands with a portfolio of successful executions.
- Expert‐level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
- Entrepreneurial spirit with a deep connection to London's social and nightlife scenes, comfortable building systems from scratch in a pre‐seed startup environment.
Head of Marketing (£40,000 + Equity) at Mata Mate in London employer: Jack & Jill/External Ats
Mata Mate is an innovative yerba maté beverage startup based in London, offering a unique opportunity for the Head of Marketing to join as a founding team member. With a strong focus on sustainability and community engagement, employees enjoy creative autonomy, meaningful equity, and the chance to shape a new drinks category while contributing to environmental regeneration efforts. The vibrant work culture fosters collaboration and growth, making it an excellent employer for those passionate about making a difference in the beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (£40,000 + Equity) at Mata Mate in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack & Jill/External Ats and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jack & Jill/External Ats are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jack & Jill/External Ats on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jack & Jill/External Ats. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (£40,000 + Equity) at Mata Mate in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack & Jill/External Ats. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jack & Jill/External Ats:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack & Jill/External Ats’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack & Jill/External Ats
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jack & Jill/External Ats will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jack & Jill/External Ats, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
