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- Tasks: Build a luxury brand and drive growth through innovative marketing strategies.
- Company: Well-funded lifestyle fintech startup redefining real estate ownership.
- Benefits: Equity opportunities, remote work, and a chance to shape a unique brand.
- Why this job: Join a pioneering team at the intersection of fintech and luxury real estate.
- Qualifications: 2-6 years in brand or growth roles with a flair for premium consumer brands.
- Other info: Dynamic startup culture with a focus on creativity and strategic partnerships.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join a categoryâdefining platform that enables coâownership of premium real estate. As the founding marketing lead, you will build a massâluxury brand from the ground up, blending fintech trust with hospitality emotion. You will drive the growth engine, define the narrative, and activate highâend lifestyle partnerships to scale this unique property portfolio.
Location: London, UK (Remote)
Why this role is remarkable:
- Rare opportunity to define a brand at the intersection of fintech, luxury real estate, and hospitality
- Backed by topâtier funding and operating in an untapped market with highâend physical assets
- Ownershipâdriven culture offering meaningful equity and the chance to build a content engine from scratch
What you will do:
- Define the brand's tone of voice and narrative to make compact luxury homes feel premium and desirable
- Launch multiâchannel GTM campaigns with clear growth hypotheses and measurable demand targets
- Activate strategic partnerships within exclusive lifestyle communities such as cycling, skiing, and luxury travel
The ideal candidate:
- 2â6 years of experience in brand or growth roles, specifically for premium consumer or lifestyle brands
- Strong creative taste with the ability to produce "understated premium" copy and visual assets independently
- Maker energy with an interest in architecture and the analytical rigor to scale repeatable growth loops
Founding GTM & Brand Lead (+ Equity) at Well-funded lifestyle fintech startup in London employer: Jack & Jill/External Ats
Contact Detail:
Jack & Jill/External Ats Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Founding GTM & Brand Lead (+ Equity) at Well-funded lifestyle fintech startup in London
â¨Tip Number 1
Network like a pro! Reach out to people in the fintech and luxury real estate sectors. Use LinkedIn to connect with industry leaders and join relevant groups. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past work that highlight your ability to create compelling brand narratives. Make sure they see your unique style and how it aligns with their vision.
â¨Tip Number 3
Prepare for interviews by researching the companyâs current branding and marketing strategies. Think about how you can elevate their brand and come up with fresh ideas to share during your conversation. This shows you're proactive and genuinely interested!
â¨Tip Number 4
Donât forget to apply through our website! Weâre all about finding the right fit, and applying directly helps us see your enthusiasm. Plus, it gives you a better chance to stand out from the crowd!
We think you need these skills to ace Founding GTM & Brand Lead (+ Equity) at Well-funded lifestyle fintech startup in London
Some tips for your application đŤĄ
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for the brand shine through. We want to see how you connect with our mission of blending fintech with luxury real estate. Share why this excites you and how you envision contributing to our narrative.
Tailor Your Tone of Voice: Make sure your application reflects the 'understated premium' vibe we're after. Use language that resonates with high-end lifestyle brands, and donât be afraid to showcase your creative flair. This is your chance to demonstrate your understanding of our target audience!
Highlight Relevant Experience: Weâre looking for candidates with 2-6 years in brand or growth roles, so make sure to highlight your relevant experience. Use specific examples of past campaigns or projects that align with what we do, especially those that involved luxury or lifestyle elements.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity. Plus, it shows youâre serious about joining our team!
How to prepare for a job interview at Jack & Jill/External Ats
â¨Know the Brand Inside Out
Before your interview, dive deep into the company's mission and values. Understand how they blend fintech with luxury real estate and hospitality. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in building their brand.
â¨Showcase Your Creative Side
Prepare to discuss your previous work in brand or growth roles, especially for premium consumer brands. Bring examples of your creative projects, whether it's copywriting or visual assets, to demonstrate your ability to create 'understated premium' content that resonates with high-end audiences.
â¨Be Ready to Discuss GTM Strategies
Think about multi-channel go-to-market campaigns you've launched in the past. Be prepared to share specific growth hypotheses and measurable targets you set. This will showcase your analytical skills and your understanding of what drives demand in a competitive market.
â¨Connect with Lifestyle Communities
Research exclusive lifestyle communities relevant to the role, like cycling or luxury travel. Be ready to discuss how you would activate partnerships within these spaces. Showing that you understand the target audience will highlight your strategic thinking and passion for the brand.
