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- Tasks: Lead product marketing for PDF Expert, driving growth and user engagement.
- Company: Readdle.com, a profitable pioneer in productivity software.
- Benefits: Autonomy in a bootstrapped environment with a focus on long-term product craft.
- Why this job: Make a real impact on a flagship product with over 200 million downloads.
- Qualifications: 8+ years in B2C product marketing, especially in mobile app subscriptions.
- Other info: Collaborate with cross-functional teams in a dynamic, global setting.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join Readdle to lead product marketing for PDF Expert, a category‑leading app with over 200 million downloads. You will own the growth strategy, from refining value propositions to executing pricing experiments. This high‑impact role requires a blend of strategic positioning and hands‑on optimization to drive adoption for a flagship Apple ecosystem product.
Location: London, UK; Warsaw, Poland; Berlin, Germany
Why this role is remarkable:
- Lead marketing for a market‑dominating flagship product that serves as the company's top revenue driver within a world‑class suite of Apple productivity apps.
- Enjoy true autonomy in a bootstrapped, profitable environment with over 250 global employees, free from VC pressure and focused on long‑term product craft.
- Work at the intersection of product and growth, owning the full funnel from top‑of‑market positioning to deep technical paywall and pricing experimentation.
What you will do:
- Refine PDF Expert's value proposition and competitive positioning using deep user research, market insights, and rigorous data‑driven analysis.
- Own the conversion and activation roadmap across all platforms, optimizing the user journey to increase lifetime value through rapid experimentation.
- Lead cross‑functional go‑to‑market strategies for new product launches, collaborating closely with Product, Lifecycle, and Customer Insights teams.
The ideal candidate:
- Possesses 8+ years of B2C product marketing experience, with a mandatory background in scaling consumer subscription mobile apps on iOS.
- Demonstrates a mastery of storytelling, capable of crafting powerful narratives that distinguish premium digital products in a crowded competitive landscape.
- Exhibits a results‑oriented mindset with deep expertise in revenue levers, pricing models, and data‑informed decision‑making in product‑led organizations.
Head of Product Marketing at Readdle.com in London employer: Jack and Jill AI
Contact Detail:
Jack and Jill AI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing at Readdle.com in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in product marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how you can refine their value propositions and drive growth, just like they’re looking for!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter, and it makes your application stand out.
We think you need these skills to ace Head of Product Marketing at Readdle.com in London
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how much you love the craft and how you can bring that passion to PDF Expert. Share specific examples of your past experiences that highlight your dedication and success in this field.
Tailor Your Application: Make sure to customise your application for the Head of Product Marketing role. We’re looking for someone who understands our product and market. Use the job description as a guide and align your skills and experiences with what we’re after. This shows us you’ve done your homework and are genuinely interested!
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. We want to see how you’ve used data to drive decisions in your previous roles. Include metrics and results where possible to demonstrate your impact and effectiveness in product marketing.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep your application professional. We want to get to know you, so feel free to share a bit about your personality and what makes you unique. Just make sure it aligns with the professional standards we uphold at Readdle!
How to prepare for a job interview at Jack and Jill AI
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand PDF Expert and its unique selling points. Familiarise yourself with its features, user reviews, and how it stands out in the market. This will help you articulate your vision for its growth strategy and demonstrate your genuine interest in the product.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data to inform marketing decisions in the past. Be ready to talk about successful pricing experiments or user journey optimisations you've implemented. This will highlight your ability to drive results through analytical thinking, which is crucial for this role.
✨Craft a Compelling Narrative
As storytelling is key in product marketing, think about how you can weave a narrative around PDF Expert that resonates with users. Prepare a brief pitch that showcases your storytelling skills and how you would position the app in a crowded marketplace. This will demonstrate your mastery of crafting powerful narratives.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Think of examples where you've successfully led go-to-market strategies or worked with product and customer insights teams. This will show that you can thrive in a collaborative environment and drive impactful results.