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- Tasks: Lead digital marketing campaigns across social media and eCommerce platforms.
- Company: Join an international food importer with a dynamic and diverse team.
- Benefits: Enjoy a hybrid work model and competitive salary of £35-45K.
- Why this job: Be part of a vibrant culture that values creativity and strategic thinking.
- Qualifications: 5+ years in digital marketing, fluent in English and German, with strong analytical skills.
- Other info: Experience in FMCG or Food & Beverage is a plus; must be a go-getter!
International Food Importer seeks a German Speaking Digital Marketing Assistant Manager.
Salary: 35-45K
Location: East London, Hybrid
Visa: Unlimited Visa Holder only
Key Responsibilities:
- Build (with internal and external teams), manage and own performance of media channels and campaigns across both MS and ETH digital platforms. This includes brand Facebook, Instagram, YouTube and TikTok accounts in the UK and European countries as well as WeChat & DouYin.
- Grow brand’s eCommerce channels with a clear KPI to meet; with the objective to drive positive customer lifetime value and build referrals.
- Maintain and optimise brand CRM through subscription channels and e-commerce networks.
- Strategise and implement campaign media buying for META channels as well as Google Advertising.
- Manage and analyse data from our media partners, providing actionable insights for the paid media team and other business stakeholders.
- Monitor and analyse paid media channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics across the business.
- Budget planning & forecasting for channel-led initiatives across different target groups and markets to drive strategic results.
- Manage multiple external agencies across UK and Europe to ensure consumer communication in each country is consistent with the brand message yet specific to local circumstances.
- Analyse spectrum of digital channels available (web, social, mobile, etc.) and make recommendations as to which offer their opportunities to grow brand awareness and increase purchase intention, and the most cost-effective approaches for reaching the right target audience.
- Understand consumer needs and opportunities within the product to drive revenue and create a seamless and frictionless user experience.
- Work with stakeholders, Product, Brand marketing, Sales team, translating digital strategy into actionable propositions.
- With the Head of Brand & Digital, create detailed requirements documentation that demonstrates KPI to brief internal and external teams on builds.
- Lead the development of insight-driven strategies for assigned business projects.
- Supervise & build team morale to drive enthusiasm across different projects and events that embody their corporate culture.
- Develop strategies for new channel development and investments to deliver positive business results and expanded growth.
Selection Criteria:
- Minimum 5 years’ experience with strong digital background.
- Candidates must be a native user of Google Analytics, FB Ads Manager, Google Ads, and Shopify.
- Experience in dealing with multiple DSPs, Ad servers, Adops trafficking and Creative troubleshooting.
- Experience in running paid media across META, Google, TikTok.
- Educated to Literature, Communication or Marketing degree level or equivalent.
- Highly sensitive to new trends and being able to identify opportunities for brand growth.
- Ability to understand and discuss technical concepts.
- Good Language Skills – Must be fluent in English. Other European language skills will be an advantage.
- Mandarin/Cantonese skill is an advantage.
- Experience in managing multiple agencies.
- Good Writing, Editing and Written Communication Skills.
- Good presentation skills.
- FMCG or Food & Beverage background will be an advantage.
- Ability to think strategically and tactically, execute on projects, meet deadlines.
- Have a go-getter attitude.
German Speaking FMCG Digital Marketing Assistant Manager employer: JAC Recruitment
Contact Detail:
JAC Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land German Speaking FMCG Digital Marketing Assistant Manager
✨Tip Number 1
Familiarise yourself with the specific digital marketing tools mentioned in the job description, such as Google Analytics and Facebook Ads Manager. Being able to demonstrate your proficiency in these platforms during interviews will show that you're ready to hit the ground running.
✨Tip Number 2
Research the company’s current digital marketing strategies and campaigns. Understanding their brand voice and recent initiatives will allow you to discuss how you can contribute to their goals and improve their performance in the interview.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those who have experience in digital marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare to discuss your experience managing multiple agencies and campaigns. Be ready to share specific examples of how you've successfully driven results in previous roles, as this will highlight your ability to handle the responsibilities outlined in the job description.
We think you need these skills to ace German Speaking FMCG Digital Marketing Assistant Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the FMCG sector. Emphasise your proficiency with tools like Google Analytics, FB Ads Manager, and Shopify, as well as any experience managing multiple agencies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the brand's needs. Mention specific campaigns or strategies you've successfully implemented in the past that align with the responsibilities outlined in the job description.
Showcase Language Skills: Since fluency in German and English is crucial, ensure you highlight your language skills prominently. If you have any additional European language skills, mention them as they could give you an edge over other candidates.
Demonstrate Strategic Thinking: In your application, provide examples of how you've developed and executed successful digital marketing strategies. Discuss your approach to analysing data and making recommendations based on insights, as this is a key aspect of the role.
How to prepare for a job interview at JAC Recruitment
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing tools like Google Analytics, Facebook Ads Manager, and Shopify. Be prepared to discuss specific campaigns you've managed and the results you've achieved.
✨Demonstrate Cultural Awareness
Since this role involves managing campaigns across different European countries, it's crucial to show your understanding of local markets. Share examples of how you've tailored marketing strategies to fit cultural nuances.
✨Prepare for Data-Driven Discussions
Expect to talk about data analysis and performance metrics. Brush up on how you've used data to inform decisions in past roles, and be ready to discuss key performance indicators (KPIs) relevant to digital marketing.
✨Exhibit Strong Communication Skills
As you'll be working with various stakeholders and agencies, effective communication is key. Practice articulating your ideas clearly and confidently, and prepare to showcase your writing and presentation skills during the interview.
