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For Companies At a Glance
- Tasks: Lead brand strategy, analyze data, and drive sales growth.
- Company: Join a dynamic team focused on enhancing brand loyalty and market presence.
- Benefits: Enjoy competitive pay, potential for remote work, and professional development opportunities.
- Why this job: Be at the forefront of brand innovation and make a real impact in the market.
- Qualifications: Experience in brand management is key; industry knowledge is a plus.
- Other info: Only shortlisted candidates will be contacted. Thank you for your understanding.
The predicted salary is between 43200 - 72000 £ per year.
Overview
The Senior Brand Manager is responsible for managing the national brand, maximizing sales, profit, and brand equity, including brand loyalty, awareness, and quality perception.
Duties of the Senior Brand Manager
- Responsible for total brand sales and profit.
- Analyze all necessary data, such as POS data, consumer research data, and sales data, to develop the brand (marketing) strategy.
- Execute marketing strategy and ensure it is implemented as planned.
- Review and analyze marketing strategies promptly to understand the current situation and identify what works and what doesn’t.
- Develop revised action plans based on previous marketing strategy analyses.
- Analyze market gaps for potential new product development.
- Handle customer information inquiries.
- Manage brand pages on the company website.
- Conduct regular store checks to ensure promotional compliance.
Background of the Senior Brand Manager
- Previous experience managing a national brand in similar industries.
- Industry knowledge (Pharmacy, Grocery, and Discounters) is preferred but not essential.
We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.
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Senior Brand Manager employer: JAC Recruitment (UK) Ltd.
Contact Detail:
JAC Recruitment (UK) Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarize yourself with the latest trends in brand management, especially within the pharmacy, grocery, and discount sectors. This knowledge will help you speak confidently about industry-specific strategies during your interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully analyzed data to inform marketing strategies in your previous roles. Highlighting your analytical skills will demonstrate your ability to make data-driven decisions.
✨Tip Number 3
Showcase your experience with brand loyalty programs or initiatives that have increased brand awareness. Be ready to explain how these experiences can translate into success for our brand.
✨Tip Number 4
Research our current brand positioning and recent marketing campaigns. Being knowledgeable about our brand will allow you to provide insightful suggestions and demonstrate your genuine interest in the role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of a Senior Brand Manager. Highlight your experience in managing brand sales, analyzing data, and executing marketing strategies in your application.
Showcase Relevant Experience: Emphasize your previous experience with national brands, especially in industries like Pharmacy, Grocery, or Discounters. Use specific examples to demonstrate your success in maximizing sales and brand equity.
Data-Driven Approach: Since the role involves analyzing various data types, mention your proficiency in handling POS data, consumer research, and sales data. Illustrate how you've used data to inform marketing strategies in the past.
Tailor Your Application: Customize your CV and cover letter to reflect the job description. Use keywords from the posting to ensure your application resonates with the hiring team and showcases your fit for the role.
How to prepare for a job interview at JAC Recruitment (UK) Ltd.
✨Showcase Your Analytical Skills
As a Senior Brand Manager, you'll need to analyze various data sets. Be prepared to discuss specific examples of how you've used data to inform marketing strategies in your previous roles.
✨Demonstrate Market Knowledge
Familiarize yourself with the industry trends in Pharmacy, Grocery, and Discounters. Highlight any relevant experience you have and be ready to discuss how you can leverage this knowledge for the brand's success.
✨Prepare for Strategy Discussions
Expect questions about your approach to developing and executing marketing strategies. Think of past experiences where you had to pivot quickly based on performance metrics and be ready to share those insights.
✨Emphasize Brand Equity Understanding
Discuss your understanding of brand equity, including loyalty, awareness, and quality perception. Provide examples of how you've successfully managed these aspects in previous roles to drive sales and profit.
