At a Glance
- Tasks: Lead product marketing for video solutions, crafting compelling stories and strategies.
- Company: Join a forward-thinking tech company focused on innovation and collaboration.
- Benefits: Flexible working, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make an impact in the video conferencing space and connect with global partners.
- Qualifications: 6+ years in product marketing, strong communication skills, and a passion for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. Crucially, you’ll serve on the team that is the bridge between the product organization, the marketing function and the teams in the regions. Passionate about products, and even more passionate about storytelling, the tight-knit Proposition & Product Marketing team are unashamed customer-geeks. Whether that’s putting our end-users and IT decision makers at the heart of our value propositions, or crafting sell-in decks to inspire both internal and external customers, the team is responsive, supportive of each other & results-driven. The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Your contribution is appreciated, and you will:
- Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
- Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in-house creative team, digital marketing, PR etc.
- Assist in creating propositions & messaging tailored distinctly towards customers (end-users & ITDM), channel partners & alliance sellers.
- Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
- Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communications teams.
- Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
- Develop & deliver product-training and enablement material (for internal and external audiences), plus compelling, high-impact sell-in content for customers.
- Work closely with various stakeholders in the Video business unit to ensure long term product viability.
- Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning.
To perform well in the role, we imagine that you:
- Are an outstanding communicator that can present with confidence and impact to both internal & external audiences.
- Have an in-depth understanding of the video/meeting room category, and can demonstrate a strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
- Have experience of working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
- Bring product marketing experience (global or regional) of minimum 6 years.
- Possess a creative mindset, with the ability to craft inspiring stories and make these come alive visually (via eLearning, PowerPoint etc.).
- Are curious about the WHY and the WHO, including the ability to re-evaluate existing beliefs and uncover insights that lead to compelling propositions.
- Exhibit strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate with others.
- Can be flexible to occasional international travel, based on business need.
At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to fulfill their responsibilities, to know when in-person collaboration is better than hybrid, and to be present when it's needed most. We encourage you to apply even if you don’t match all the above-mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation that align with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well. We are focused on an inclusive recruitment process. All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process. Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to interview.
How to apply? Use the ‘APPLY’ link. Applications are assessed continuously, so don’t wait to send yours. On a time crunch? Feel free to only submit your up-to-date CV, including a few sentences outlining your motivation for applying – quick and easy.
Join us in bringing people closer. GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users. We hope you will join us on this journey and look forward to receiving your application.
Sr. Product Marketing Manager, Video & Room Collaboration Solutions employer: Jabra
At GN, we pride ourselves on fostering a dynamic and inclusive work culture that values creativity and collaboration. As a member of the Global Proposition & Product Marketing team, you'll enjoy flexible working arrangements, opportunities for professional growth, and the chance to make a meaningful impact in the video conferencing space. Join us in a supportive environment where your contributions are recognised and celebrated, all while being part of a company dedicated to innovation and enhancing communication experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Product Marketing Manager, Video & Room Collaboration Solutions
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with video conferencing or product marketing. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to interview, make sure to share compelling stories about your past experiences. Relate them to how you can bridge the gap between product and marketing, just like we do at StudySmarter.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like GN, and express your interest in their product marketing roles. You never know what opportunities might be lurking behind the scenes!
✨Tip Number 4
Prepare for interviews by researching the company’s products and recent launches. Show that you’re not just passionate about marketing but also about their specific solutions. This will help you stand out as a candidate who truly gets their mission.
We think you need these skills to ace Sr. Product Marketing Manager, Video & Room Collaboration Solutions
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product marketing and storytelling shine through. We want to see how passionate you are about video and room collaboration solutions, so don’t hold back!
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the job description. Highlight your product marketing experience and any relevant collaborations with key partners like Microsoft or Zoom. We love seeing how your background fits with our needs!
Craft a Compelling Motivation Statement:Alongside your CV, include a few sentences about why you’re excited to join our team. This is your chance to connect your personal goals with our mission at StudySmarter, so make it count!
Apply Through Our Website:Don’t forget to hit that ‘APPLY’ link on our website! We assess applications continuously, so the sooner you submit yours, the better. Plus, it’s the easiest way for us to keep track of your application.
How to prepare for a job interview at Jabra
✨Know Your Products Inside Out
Before the interview, dive deep into the video and room collaboration solutions offered by the company. Understand the features, benefits, and unique selling points of their products. This knowledge will help you articulate how you can contribute to crafting compelling value propositions.
✨Master the Art of Storytelling
Since storytelling is crucial for this role, prepare examples of how you've successfully communicated complex product concepts in the past. Think about how you can translate technical jargon into relatable stories that resonate with both end-users and IT decision makers.
✨Showcase Your Collaboration Skills
This position requires working closely with various teams. Be ready to discuss your experience in cross-functional collaboration. Share specific instances where you’ve effectively partnered with product management, marketing, or creative teams to launch successful campaigns.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage relationships with stakeholders. Prepare to discuss your approach to networking across functional boundaries and how you’ve navigated challenges in previous roles. Highlight your interpersonal skills and adaptability in different situations.
