At a Glance
- Tasks: Lead product marketing for innovative video solutions and craft compelling stories.
- Company: Join a dynamic team at GN, a leader in audio and video technology.
- Benefits: Flexible working options, collaborative culture, and opportunities for international travel.
- Other info: Work in a supportive environment that values creativity and collaboration.
- Why this job: Make an impact by connecting products with passionate users and IT decision makers.
- Qualifications: 6+ years in product marketing with strong communication and storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. Critically, you’ll serve as the bridge between the product organization, the marketing function and the regional teams. Passionate about products and storytelling, the tight‑knit Proposition & Product Marketing team are unapologetic customer‑geeks. They put end‑users and IT decision makers at the centre of value propositions and craft sell‑in decks to inspire both internal and external audiences. The team is responsive, supportive of each other and results‑driven. The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Responsibilities
- Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
- Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, in‑house creative, digital marketing, PR, and other functions.
- Assist in creating propositions & messaging tailored to customers (end‑users & ITDM), channel partners & alliance sellers.
- Work closely with Product Management to ensure accuracy of all product messaging and value propositions.
- Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communications teams.
- Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
- Develop & deliver product‑training and enablement material for internal and external audiences, plus high‑impact sell‑in content for customers.
- Work closely with stakeholders in the Video business unit to ensure long‑term product viability.
- Consistently incorporate software & services into the overarching story and weave these elements into marketing launch planning.
Qualifications
- Outstanding communication skills, confident and impactful with both internal & external audiences.
- In‑depth understanding of the video/meeting room category and a strong focus on new product introduction in video conferencing, unified communications or adjacent technologies.
- Experience working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
- Minimum 6 years of product marketing experience (global or regional).
- Creative mindset with the ability to craft inspiring stories and bring them to life visually (eLearning, PowerPoint, etc.).
- Curiosity about the WHY and the WHO, with the ability to re‑evaluate existing beliefs and uncover insights that lead to compelling propositions.
- Strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate effectively.
- Flexibility for occasional international travel as needed.
At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to fulfil their responsibilities, to decide when in‑person collaboration is better than hybrid, and to be present when it’s needed most. All applicants will receive equal consideration for employment.
Sr. Product Marketing Manager, Video & Room Collaboration Solutions in Heath employer: Jabra
At GN, we are committed to fostering a dynamic and inclusive work environment where creativity and collaboration thrive. As a Sr. Product Marketing Manager, you'll be part of a passionate team that values innovation and customer-centric storytelling, with ample opportunities for professional growth and development. Our flexible working culture empowers you to balance your responsibilities while contributing to exciting product launches in the video conferencing space, making us an exceptional employer in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Product Marketing Manager, Video & Room Collaboration Solutions in Heath
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Jabra!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Jabra would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Jabra through your school's career services!
We think you need these skills to ace Sr. Product Marketing Manager, Video & Room Collaboration Solutions in Heath
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Sr. Product Marketing Manager, Video & Room Collaboration Solutions, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Sr. Product Marketing Manager, Video & Room Collaboration Solutions position at Jabra. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Jabra
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
