At a Glance
- Tasks: Lead creative marketing campaigns to promote Middleton Grange Shopping Centre and drive footfall.
- Company: Join JLL, a global leader in real estate and investment management.
- Benefits: Competitive salary, staff discounts, and professional development opportunities.
- Other info: Dynamic role with opportunities for growth and community engagement.
- Why this job: Make a real impact in Hartlepool's premier shopping destination while collaborating with local retailers.
- Qualifications: Experience in marketing, strong communication skills, and a creative mindset.
The predicted salary is between 27000 - 33000 £ per year.
Location: Middleton Grange Shopping Centre, Hartlepool
Salary: Dependant upon experience
Contract Type: Full-time, Permanent
Reports to: Middleton Grange Shopping Centre Management Team
About the Role
Middleton Grange Shopping Centre is seeking an enthusiastic and creative Marketing Manager to lead all marketing activities for the centre. This is an exciting in-house role where you'll be responsible for promoting the centre, driving footfall, and enhancing our reputation as Hartlepool's premier shopping destination. Working closely with our commercialisation partners and retail tenants, you'll develop and execute marketing campaigns across multiple platforms, manage budgets effectively, and create engaging content that resonates with our local community and beyond.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies that increase footfall, dwell time, and sales across the centre. Plan and deliver seasonal campaigns, events, and promotional activities that engage customers and support our retail partners.
- Budget Management: Manage the marketing budget effectively, ensuring optimal return on investment across all activities. Track expenditure, report on campaign performance, and make data-driven recommendations for future spend allocation.
- Stakeholder Collaboration: Build strong working relationships with retail tenants, understanding their individual marketing needs and creating collaborative opportunities. Work closely with our commercialisation partners to maximize the impact of joint marketing initiatives and ensure brand consistency across all touchpoints.
- Multi-Channel Marketing: Oversee the centre's presence across all marketing platforms including social media, website, email marketing, local press, radio, outdoor advertising, and in-centre displays. Create compelling content that tells our story and showcases what makes Middleton Grange special.
- Events & Community Engagement: Collaborate with our commercialisation partner to plan and execute centre events that drive footfall and create memorable experiences for visitors. Develop partnerships with local organizations and community groups to strengthen our connection with Hartlepool.
- Performance Analysis: Monitor and report on marketing campaign performance, footfall data, and tenant feedback. Use insights to continuously improve marketing effectiveness and demonstrate clear ROI to stakeholders.
- Brand Management: Maintain and evolve the centre's brand identity, ensuring consistent messaging across all communications. Protect brand standards while keeping content fresh, relevant, and engaging.
Essential Requirements
- Experience in a marketing role, preferably within retail, shopping centres, leisure, or hospitality sectors
- Strong understanding of both traditional and digital marketing channels
- Excellent budget management skills with demonstrable experience managing marketing spend
- Outstanding written and verbal communication skills
- Ability to build effective relationships with diverse stakeholders including retailers, suppliers, and agency partners
- Creative mindset with strong attention to detail
- Proficiency in social media platforms and content management systems
- Competent user of Microsoft Office suite and marketing analytics tools
- Self-motivated with the ability to work independently and as part of a team
- Full UK driving licence (desirable for supplier meetings and events)
Desirable Skills
- Experience working in shopping centre or retail property marketing
- Knowledge of the Hartlepool area and local media landscape
- Graphic design skills or experience with design software
- Understanding of SEO, PPC, and digital advertising platforms
- Event management experience
What We Offer
- Competitive salary depending on experience
- Opportunity to make a real impact on a well-established shopping destination
- Collaborative working environment with supportive retail partners
- Professional development opportunities
- Staff discounts at selected retailers
Marketing Executive employer: JAA-Jones Lang LaSalle Limited
JLL is an exceptional employer that fosters a dynamic work culture in the heart of London, where innovation and collaboration thrive. Employees benefit from comprehensive growth opportunities, including leadership development and access to cutting-edge technology, all while contributing to impactful projects that drive business success. With a commitment to diversity and inclusion, JLL ensures that every team member feels valued and empowered to make a difference.
Contact Details:
JAA-Jones Lang LaSalle Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JAA-Jones Lang LaSalle Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JAA-Jones Lang LaSalle Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JAA-Jones Lang LaSalle Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JAA-Jones Lang LaSalle Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JAA-Jones Lang LaSalle Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JAA-Jones Lang LaSalle Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about JAA-Jones Lang LaSalle Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JAA-Jones Lang LaSalle Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JAA-Jones Lang LaSalle Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JAA-Jones Lang LaSalle Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
