Marketing Manager in Bishopton

At JA Mar Hall, we are entering an exciting new era.

Following a significant refurbishment and with continued investment planned across the resort, we are focused on establishing ourselves as one of Scotland’s leading luxury resort destinations whilst progressing towards Forbes Travel Guide standards.

ABOUT US

JA Mar Hall Resort is a peaceful countryside retreat and soulful escape, your haven of Scottish charm, spa indulgence, and championship golf.

Recently, Mar Hall proudly joined JA Resorts & Hotels, a heritage hospitality brand with award-winning properties across Dubai, the Maldives and Scotland.

This exciting new chapter brings global expertise, world-class standards, and new opportunities for our teams.

As part of the JA family, you’ll be connected to an international network of talent, innovation, and career development, all while helping us honour the warm, authentic spirit that makes Mar Hall truly special.

Set within 240 acres of woodland on the banks of the River Clyde, our resort features elegant bedrooms and suites, a championship golf course, a luxury spa and wellness experience, and exceptional dining shaped by creativity and Scottish provenance.

Together, we are elevating the resort into one of the UK’s most exceptional luxury destinations and you can be part of it.

ROLE OVERVIEW

JA Mar Hall is a distinctive property with a strong heritage, extensive estate, golf, spa, food and beverage, weddings, meetings and events.

Following the recent refurbishment and with further development planned, this is an exciting opportunity for a Marketing Manager to help shape the next chapter of the resort.

The

Marketing Manager will be expected to understand the property inside out and work closely with operational and commercial leaders to ensure marketing activity reflects what we genuinely deliver.

The role will balance brand, creativity and commercial performance, ensuring that marketing is not simply about communication but actively contributes to the success and future positioning of JA Mar Hall.

This is a hands on, commercially focused marketing role, responsible for turning the resort’s unique proposition, experiences and ongoing development into compelling marketing activity that drives awareness, engagement, demand and ultimately revenue.

KEY RESPONSIBILITIES

• Marketing Strategy & Planning
• Develop and implement the annual marketing plan for JA Mar Hall in line with the resort’s commercial and brand objectives.
• Translate the overall business strategy into clear marketing priorities and campaigns.
• Build a strong understanding of Mar Hall’s key customer segments, products and revenue streams.
• Develop campaigns that support: Spa & Leisure, Food & Beverage, Weddings, Meetings & Events, Accommodation, Seasonal Experiences, Packages and promotions, wider resort experiences.
• Ensure marketing activity is planned proactively around business priorities, key trading periods and commercial opportunities.
• Monitor campaign performance and adapt activity based on results.
• Work closely with the Resort Director and senior leadership team to ensure marketing remains aligned with the overall direction of the resort.
• Brand & Luxury Positioning
• Take ownership of ensuring Mar Hall is consistently represented as a premium luxury destination.
• Help define and communicate what makes Mar Hall distinctive within the Scottish luxury hospitality market.
• Ensure all marketing communications reflect the standards, personality and positioning of JA Resorts & Hotels.
• Support the resort’s journey towards Forbes luxury standards, ensuring the way we present ourselves externally reflects the elevated experience we are working to deliver internally.
• Maintain consistency across all brand touchpoints, including digital, social, photography, video, printed collateral, guest communications and third-party platforms.
• Ensure the property’s heritage, location, architecture, experiences and people are authentically represented.
• Protect the integrity of the brand while ensuring marketing remains commercially relevant.
• Digital Marketing
• Take ownership of the resort’s digital marketing presence.
• Manage and develop the hotel’s website content, ensuring it remains accurate, inspiring and commercially effective.
• Oversee digital campaigns across relevant channels.
• Work with appropriate digital partners and agencies to maximise online visibility and conversion.
• Monitor website performance, engagement and customer behaviour.
• Identify opportunities to improve the digital customer journey from initial discovery through to booking.
• Ensure key products, packages, experiences and seasonal campaigns are appropriately represented online.
• Work collaboratively with Revenue and Distribution to ensure digital activity supports commercial strategy.
• Social Media & Content
• Develop and manage a compelling social media strategy for Mar Hall.
• Create and curate engaging content that reflects the personality, people, experiences and surroundings of the resort.
• Work closely with operational teams to identify stories and content opportunities.
• Develop content calendars aligned to commercial priorities.
• Coordinate photography and videography requirements.
• Ensure social media content maintains an appropriate luxury positioning whilst remaining authentic, warm and engaging.
• Monitor engagement and community feedback.
• Respond appropriately to relevant customer engagement and identify opportunities to strengthen the relationship between Mar Hall and its audience.#
• Content & Storytelling
• Develop compelling stories around Mar Hall and its people.
• Bring the property’s heritage and future development to life.
• Work with the Executive Chef and Food & Beverage teams to showcase the culinary offering.
• Work with Golf, Spa, Weddings, Events and Front Office to showcase the wider resort experience.
• Identify opportunities to tell authentic stories about colleagues, guests, local suppliers, Scottish experiences and the surrounding area.
• Ensure content reflects the Warm, Real and Fresh philosophy of JA Resorts & Hotels.
• Commercial Collaboration
• Work closely with the Director of Sales to ensure marketing supports proactive sales activity and key commercial opportunities.
• Collaborate with the Revenue & Distribution Manager to ensure campaigns, offers and marketing activity align with revenue strategy.
• Work with the Food & Beverage leadership team to drive awareness and demand for restaurants, bars, afternoon tea and events.
• Support the Weddings and Events teams with campaigns designed to generate appropriate enquiries.
• Work with Golf and Spa teams to support relevant customer acquisition and retention activity.
• Understand the commercial objectives behind every campaign and measure performance accordingly.
• Public Relations & Partnerships
• Develop strong relationships with relevant media, influencers, tourism organisations and strategic partners.
• Identify opportunities to increase Mar Hall’s profile within Scottish, UK and international luxury travel markets.
• Support PR activity around resort developments, experiences, events and key announcements.
• Develop relationships with local and regional tourism partners.
• Identify appropriate collaborations that enhance the Mar Hall brand and generate commercial value.
• Coordinate press visits, media opportunities and relevant influencer activity where appropriate.
• Ensure all external representation supports the positioning of Mar Hall as a luxury destination.
• Campaign Management
• Plan and deliver integrated marketing campaigns from concept through to completion.
• Develop campaign briefs, timelines, creative requirements and measurement criteria.
• Coordinate internal teams and external suppliers to ensure campaigns are delivered effectively.
• Manage multiple campaigns and priorities simultaneously.
• Ensure all campaigns are commercially focused and have clear objectives.
• Review campaign performance and provide recommendations for future activity.
• Events, Weddings & Resort Experiences
• Work closely with the Weddings and Events teams to develop marketing activity that drives appropriate enquiries.
• Support the promotion of meetings, conferences, celebrations and weddings.
• Develop marketing activity around seasonal resort experiences.
• Support Food & Beverage promotions and new product launches.
• Work with the wider team to ensure significant resort events receive appropriate marketing exposure.
• Communications
• Ensure marketing communications are professional, accurate, consistent and aligned with brand standards.
• Support internal communications where appropriate.
• Ensure key operational changes, new offerings and developments are communicated effectively to relevant audiences.
• Work closely with senior leadership to ensure messaging is aligned across departments.
• Budget & Commercial Accountability
• Manage the agreed marketing budget responsibly.
• Ensure marketing expenditure provides appropriate commercial value.
• Manage external suppliers, agencies, photographers, videographers and other marketing partners.
• Monitor expenditure against budget.
• Provide regular reporting on marketing performance and return on investment.
• Identify opportunities to improve efficiency and value from marketing spend.
• Reporting & Analysis
• Produce regular marketing reports for the Resort Director and relevant senior leaders.

• Monitor and report on key performance indicators including

• Website performance
• Digital engagement
• Social media performance
• Campaign performance
• Lead generation
• Conversion where measurable
• Database engagement
• PR coverage
• Marketing spend
• Return on investment
• Use data and insight to continually improve marketing activity.
• Understand the relationship between marketing activity, customer demand and commercial performance.
• Team & Cross Departmental Collaboration
• This is a highly collaborative role and requires the Marketing Manager to build strong relationships across the entire resort.

• Work closely with

JA Mar Hall’s Resort Director, JA Resorts & Hotels corporate and cluster teams and the hotel HOD team.

• Be visible within the operation and develop a genuine understanding of how the resort works.
• Spend time with operational teams to understand the guest experience rather than marketing the property purely from behind a desk.
• Service Culture

• Champion Warm, Real and Fresh within all marketing activity

• Communicate with genuine hospitality and ensure our marketing reflects the warmth of the people who deliver the guest experience.
• Tell authentic stories and ensure we market what we genuinely deliver.
• Bring creativity, energy and new ideas to how Mar Hall is positioned and promoted.
• Marketing should inspire guests to visit whilst ensuring that the promise we make externally is one our teams can confidently deliver internally.4
• Continuous Improvement
• Continually look for new ways to position and promote Mar Hall.
• Stay informed about changing customer behaviour, marketing trends and luxury travel expectations.
• Monitor competitor activity and identify opportunities to differentiate the resort.
• Bring new ideas and challenge existing approaches where appropriate.
• Support the wider business in continuously improving the guest proposition.
• Ensure Mar Hall’s marketing evolves alongside the physical development and operational elevation of the resort.
• WHAT WE ARE LOOKING FOR

About You

• Proven experience working within a senior marketing role, ideally within luxury hospitality, hotels, tourism or a premium consumer brand.
• Strong understanding of hotel and resort marketing,
• Demonstrable experience developing and delivering successful marketing campaigns,
• Strong digital marketing and social media knowledge,
• Excellent written communication and storytelling skills,
• Experience managing websites, content and digital platforms,
• Experience working with agencies, creative suppliers and external partners,
• Strong commercial understanding and ability to connect marketing activity to business results,
• Excellent organisational and project management skills,
• Strong understanding of brand positioning and luxury customer expectations
• Confident working with senior stakeholders and operational teams,
• Strong analytical ability with experience reporting on marketing performance,
• Creative, commercially minded and proactive,
• A hands-on approach with the ability to move between strategic thinking and practical delivery,
• Experience within a five star or luxury hospitality environment would be advantageous,
• Knowledge of Forbes Travel Guide standards and luxury hospitality expectations would be advantageous but is not essential
• What Success Looks Like
• JA Mar Hall has a clear, compelling and consistent market position.
• The resort’s heritage, personality and future development are brought to life through authentic storytelling.
• Marketing activity generates measurable awareness, demand and commercial value.
• The website and digital channels effectively represent the resort and support conversion.
• Social media is engaging, relevant and aligned with the Mar Hall brand.
• Sales, Revenue and Marketing work as one commercially aligned function.
• Food & Beverage, Golf, Spa, Weddings and Events receive effective marketing support.
• The resort develops stronger awareness within key Scottish, UK and international markets.
• Marketing activity reflects the elevated standards Mar Hall is working towards.
• Most importantly, the Marketing Manager helps ensure that what we promise through our marketing matches what our guests experience when they arrive, supporting Mar Hall’s continued journey towards a truly exceptional luxury resort.
• WHY JOIN US

Company Benefits

At JA Mar Hall, you’ll find more than a job - you’ll build a career within a global hospitality family. We offer a range of additional benefits featuring:

• Complimentary luxury leisure club membership.
• Discounted leisure club membership for your friends & family.
• 50% discount on Spa treatments for yourself, and your friends & family.
• Generous Golf day discounts for you, friends, and family.
• 50% discount on food for you +3 guests, and 25% off beverages available across the resort dining outlets.
• Discounted colleague overnight stays for JA Mar Hall and JA The Bruntsfield, Edinburgh.
• Friends & family hotel rates at JA Mar Hall and JA The Bruntsfield, Edinburgh.
• Exclusive access to Wisdom, our confidential wellbeing support programme including access to medical, mental health, financial and counselling advice and support, for you or your family.
• Access to exclusive £100 room rates across the Po B Hotels collection.
• Free on-site parking at JA Mar Hall.
• Recommend-a-Friend bonus scheme.