At a Glance
- Tasks: Identify emerging fashion and cultural trends to inspire Boden's collections and campaigns.
- Company: Boden, a stylish and inclusive brand that values collaboration and creativity.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Join a friendly team that celebrates individuality and offers excellent career growth.
- Why this job: Shape the future of fashion with your unique insights and storytelling skills.
- Qualifications: Degree in fashion or equivalent experience, strong visual eye, and trend analysis skills.
The predicted salary is between 60000 - 80000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
We're looking for a Senior Trend Forecaster to help define what's next for Boden. Reporting to the Head of Creative Concept, you'll identify emerging fashion, lifestyle and cultural movements, turning insight into inspiring concepts, stories and creative worlds that influence collections, campaigns, content and customer experience. This is far more than a traditional trend forecasting role. You'll explore fashion, culture, travel, design, media and consumer behaviour to uncover what's next and help Boden interpret it in a way that's uniquely its own. From cultural forecasts and seasonal concepts to brand storytelling and creative inspiration, you'll shape ideas that influence the business years ahead. Working closely with the wider Creative teams, and acting as a cultural antenna and ideas generator, you'll help shape strategic narratives that keep the brand fresh, relevant and distinctive.
We're looking for someone with exceptional taste, strong cultural awareness and a talent for transforming insight into compelling creative direction. A natural storyteller and world-builder, you'll blend global trends with Boden's unique personality, creating ideas that combine British heritage, optimism, humour and creativity in ways that feel both contemporary and unmistakably Boden.
Location: 3 days in our North Acton office, 2 days working from home.
What You Will Do
- Support the development of seasonal concepts and overarching brand narratives
- Research cultural, artistic and fashion references to inform creative direction
- Build mood boards, visual research decks and presentation materials
- Translate trends and insights into clear, visually compelling outputs
- Help apply seasonal concepts across campaigns, content and retail touchpoints
- Ensure consistency across all brand outputs and executions
- Conduct research into cultural, consumer and fashion trends
- Analyse catwalks, competitors and wider cultural signals to identify emerging trends
- Translate global trends into direction that aligns with the brand
- Maintain organised archives of visual research and past campaigns
- Support timelines and presentation development for stakeholders
What We Are Looking For
- Degree-level qualification in a fashion-related discipline (or equivalent experience)
- Proven experience shaping trends or creative direction within a fashion or cultural environment
- Strong visual eye and instinct for premium brand positioning
- Confident using Adobe Creative Suite and presentation tools
- Deep interest in fashion, art, photography and culture
- A natural storyteller with the ability to translate ideas into clear narratives
Our Behaviours
At Boden, how we work matters just as much as what we deliver. We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do. We care about doing a good job - and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy. We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days Holiday annually, plus Bank Holidays.
- Online Portal with an array of discounts on retail & entertainment.
- Virtual GP Service for you and your household
- Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job, whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
