At a Glance
- Tasks: Execute and optimise paid social campaigns, focusing on TikTok strategy.
- Company: Boden, a stylish and inclusive brand with a fun culture.
- Benefits: Competitive salary, clothing allowance, discounts, and generous holiday.
- Other info: Diverse and supportive workplace with excellent growth opportunities.
- Why this job: Join a creative team and make an impact in the fast-paced world of social media.
- Qualifications: Experience in paid social campaigns and a flair for creativity.
The predicted salary is between 30000 - 40000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
The Paid Media Executive will report to the Senior Paid Social Manager and assist them in executing the paid social strategy in Boden’s core markets of the UK, US and Germany, as well as several newly expanding global markets. This role will have a special focus on TikTok campaign and creative strategy. You will be the bridge between data and creativity. While you’ll be hands-on with campaign builds, optimisation, and performance analysis, you’ll also be instrumental in developing our TikTok Ads creative strategy. You’ll work closely with internal teams and creative partners to iterate high-performing ad concepts, ensuring our content feels "native" to the feed while remaining unmistakably Boden. The successful candidate will contribute to Boden's outstanding success by creating inspiring, engaging, and high-performing ad campaigns across multiple platforms.
Location: 3 days per week at our North Acton office, 2 days WFH.
What You Will Do
- Day to day execution of Paid Media, including creative optimisation, copy testing, audience optimisation and channel reporting.
- Assist the Paid Media Manager in creating insight feedback loops with Product and Creative departments, ensuring creative learnings are integrated into future asset production.
- Proactively identify opportunities to scale TikTok and Meta through structured A/B testing and platform alpha/betas.
- Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance of Paid Social.
What We Are Looking For
- Experience managing paid social campaigns for a fast-paced consumer brand or agency.
- Ideally hands-on experience within TikTok Ads Manager and Meta Ads Manager. Experience with Pinterest or Google is a plus.
- An analytical mindset – comfortable navigating data to find trends and confident using Excel/Google Sheets.
- A strong understanding of what makes a "good" social ad and the ability to brief creative teams effectively.
- A hunger and enthusiasm to learn quickly and contribute to a growth-oriented performance marketing team.
- Excellent multi-tasker who takes pride in accuracy and flawless execution.
- Outstanding organisational and project management skills.
- A social-first, creative flair and confidence with a positive attitude.
- A keen eye for an opportunity, with a natural commercial curiosity.
- A proactive communicator, comfortable sharing your ideas and results with stakeholders at all levels.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days Holiday annually, plus Bank Holidays.
- Online Portal with an array of discounts on retail & entertainment.
- Virtual GP Service for you and your household!
- Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Paid Media Executive employer: J.P. Boden & Co. Limited
J.P. Boden & Co. Limited is an excellent employer, offering a vibrant and collaborative work culture in the heart of Greater London. Employees benefit from a competitive salary, generous clothing allowance, and unique perks like discounts and holiday leave, all while having the opportunity to grow within the fashion industry and contribute creatively to the Womenswear team.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Get to know Boden's vibe! Before your interview, dive into their social media and website. Understand their style and values so you can show how you fit right in with their creative and fun culture.
✨Tip Number 2
Prepare some killer questions! Think about what you want to know about the team and the role. This shows you're genuinely interested and helps you figure out if it's the right fit for you too.
✨Tip Number 3
Show off your TikTok skills! Since this role focuses on TikTok campaigns, come prepared with ideas or examples of successful campaigns you've worked on. It’ll demonstrate your creativity and understanding of the platform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boden family!
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Since the role focuses on TikTok and social media, think about how you can showcase your unique ideas and past experiences in a way that feels fresh and engaging.
Be Data-Driven:We love numbers just as much as we love creativity! Make sure to highlight any experience you have with data analysis or campaign performance. Show us how you've used data to drive decisions and improve results in your previous roles.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the Paid Media Executive role. We want to see how you fit into our Boden family!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of all applications. Plus, you’ll get to see more about what makes Boden a great place to work!
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Know Your Platforms
Make sure you’re well-versed in TikTok Ads Manager and Meta Ads Manager. Brush up on the latest trends and features of these platforms, as they’ll be crucial for your role. Being able to discuss specific campaigns or strategies you've implemented will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve used data to drive decisions in past campaigns. Bring examples of how you’ve identified trends or optimised performance through A/B testing. This will demonstrate your analytical mindset and ability to bridge data with creativity.
✨Creative Briefing is Key
Understand what makes a great social ad and be ready to discuss how you would brief creative teams. Think about successful campaigns you admire and why they worked. This shows you have a strong grasp of both the creative and strategic sides of paid media.
✨Be Proactive and Engaging
During the interview, don’t hesitate to share your ideas and insights. Show enthusiasm for the role and the company’s mission. Being a proactive communicator will highlight your fit within Boden’s collaborative culture and your eagerness to contribute.
