At a Glance
- Tasks: Lead international marketing efforts and drive growth in new markets.
- Company: Boden, a stylish and inclusive brand with a fun culture.
- Benefits: Generous clothing allowance, 30% discount, 25 days holiday, and virtual GP service.
- Other info: Join a supportive team that values diversity and individual contributions.
- Why this job: Make a real impact on Boden's global presence while having fun.
- Qualifications: Strong digital marketing skills and experience in international markets.
The predicted salary is between 54000 - 66000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden.
Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today.
We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
We inspire you to live your best life.
We are Boden.
Overview As our business expands globally, we’re growing our International Team to attract more direct-to-consumer (DTC) customers outside the UK and US.
The International Marketing Lead will focus on strengthening our presence in Germany and driving growth in newer markets across Europe, Australia and Canada.
This position is a new role for Boden, and we are looking for someone who can deepen our presence in established markets, scale those with proven potential, spearhead testing and growth and assess new markets at pace.
Working alongside our internal marketing specialists in Acquisition, Retention, Ecommerce, and Analytics, and collaborating with Brand, Product, Finance, and Tech teams, you’ll ensure customers worldwide discover and fall in love with the brand in ways that feel tailored, culturally relevant and uniquely Boden.
Location
3 days per week at our North Acton office, 2 days working from home.
What You Will Do
- Turn customer and market insight into action.
Develop a deep understanding of customers, competitors and performance data to shape bespoke marketing and trading plans for each market.
- Lead briefing, localisation processes and local market planning.
Give the brand and acquisition teams clear direction on locally relevant activity for each priority market, and keep the localisation roadmap up to date.
- Own the testing roadmap.
Identify and unlock opportunities to invest in growth, working with the acquisition team within an agreed economic model.
Run locally relevant tests to improve the new customer journey from ad to check-out.
- Analyse campaign performance and customer behaviour.
Monitor daily trading, spot risks and opportunities early, and agree actions with the marketing team, while keeping an eye on competitors.
- Drive commercial growth through insight-led planning.
Assess the P&L impact of every plan, test and investment, and keep spend within the agreed economic model.
- Recommend which markets to trial next.
Work with acquisition, analytics and finance to establish quickly whether a market is worth investing in.
Lead performance reviews for each territory and share clear recommendations on where to invest, scale or stop.
- Get hands-on.
Build and launch campaigns yourself when speed matters, and create content that feels local, not translated.
- What We Are Looking For
- Above all, you’re an excellent relationship builder, able to influence and collaborate with internal and external stakeholders, explain ideas clearly, in writing and in person, and bring people with you.
- Broad digital and ecommerce experience, with hands-on knowledge of paid marketing, CRM and ecommerce trading, and a strong understanding of Shopify.
- Experience working across international markets and speaking a European language (German being an extra bonus) is preferrable.
- Commercial clarity.
Numerate and curious, you understand the trade-offs involved in growing profitably and use clear frameworks to make decisions, even when the problem is complex.
- An understanding of our customer and the Boden brand.
You’ll learn who she is, what she loves and how that changes from market to market, using that insight to shape everything you do.
- A growth mindset.
Entrepreneurial, determined and tenacious, you take ownership, take calculated risks and test at pace, learning and evolving when something doesn’t work.
- Comfortable with pace and complexity, with the ability to juggle several markets and projects at once, prioritise well and think clearly under pressure.
- Our Behaviours
At Boden, how we work matters just as much as what we deliver.
We keep things simple.
We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
We care about doing a good job – and we care about each other.
We’re always kind, often honest, and we will push for high standards without making it heavy.
We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.
What We Offer
Generous Boden clothing allowance 30% discount on all current clothing ranges 25 days holiday annual, plus Bank Holidays Online portal with an array of discounts on retail & entertainment Virtual GP Service for you and your household Free onsite parking and subsidised café
We want Boden to be the place everyone wants to work.
Friendly, open, understanding and supportive.
A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices.
We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles.
If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
International Marketing Lead in London employer: J.P. Boden & Co. Limited
Boden is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation are at the forefront. With a focus on employee growth, you will have access to continuous learning opportunities and the chance to work alongside talented professionals in the fashion industry. Located in a dynamic environment, Boden offers unique advantages such as a supportive team atmosphere and the ability to contribute meaningfully to exciting design projects.
StudySmarter Expert Advice🤫
We think this is how you could land International Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for J.P. Boden & Co. Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like J.P. Boden & Co. Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with J.P. Boden & Co. Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at J.P. Boden & Co. Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit J.P. Boden & Co. Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of J.P. Boden & Co. Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about J.P. Boden & Co. Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at J.P. Boden & Co. Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At J.P. Boden & Co. Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
