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- Tasks: Lead customer insight strategy and ensure the customer's voice influences business decisions.
- Company: Boden is a stylish, inclusive brand focused on ethical practices and team collaboration.
- Benefits: Enjoy flexible hybrid work, generous clothing allowance, discounts, and a supportive work environment.
- Why this job: Be a key player in shaping strategies while fostering a customer-centric culture across departments.
- Qualifications: 10+ years in customer insights, strong leadership, and expertise in data analytics and research methods.
- Other info: Diverse teams and equal opportunities are at the heart of Boden's values.
The predicted salary is between 43200 - 72000 £ per year.
As Head of Customer Insight at Boden, you will lead the development and execution of our customer insight strategy. Your role is to ensure that the customer’s voice is heard across the business, influencing both long-term company strategies and day-to-day decisions.
Reporting into the CCO, you will serve as a key strategic partner across multiple departments (namely Marketing, Brand, Product, Creative, & UXR) as well as the Executive Leadership team.
You and your team will be responsible for conducting end-to-end quant and qual research projects, collecting, analysing, and reporting on internal and external data sources and transforming those insights into actionable recommendations that inform business decisions.
This role requires a highly strategic thinker with an advanced understanding of data analytics, customer behaviour, and fashion retail markets (UK, US and Germany in particular) combined with strong leadership skills to collaborate cross-functionally, building relationships to integrate your Insights team across departments.
Your ability to analyse big data will be equal to your ability to develop a deep understanding of the Boden customer – instinctively understanding her, her lifestyle, values and bringing her to life for colleagues throughout the business.
You will be well versed in focus group moderation, presenting to big audiences and acting as a mentor and guide to develop your team’s knowledge and skills.
BENEFITS AT BODEN
- Flexible hybrid working
- Targeted annual bonus scheme
- Generous Boden clothing allowance and 30% discount on all current clothing ranges
- Holiday increase with years of service
- Portal with an array of discounts and cashback offers on retail and entertainment
- Group personal pension scheme and life insurance cover
- 24/7 Virtual GP service for you and your household
- Free onsite parking, teas & coffee stations and subsidised café with free toast for breakfast
ROLE RESPONSIBILITIES
- Develop and oversee the company’s client insights strategy in line with wider business goals.
- Partner and build relationships with executive leadership and cross functional departments to ensure insights is truly integrated across the business – supporting functions with actionable insights to build strategy.
- Gain a thorough understanding of our customer across three key markets (UK, US & DE), ensuring her voice is represented in business decisions and driving understanding of who she is across departments.
- Manage and grow the Customer Insight Team, fostering a customer-centric culture.
- Handle end-to-end research processes, from creating & programming surveys to analysing results and presenting findings to senior stakeholders.
- Develop and build on current tracking studies to support your overall Insights strategy, including brand awareness tracking and implementing an NPS programme.
- Design and execute a regular focus group programme in all three key markets and be able to confidently moderate focus groups.
- Create and roll out initiatives to drive customer understanding across departments, bringing Boden colleagues closer to our customers, supporting them in making customer-first decisions.
- Synthesise large data and insights across sources to deliver engaging presentations, including companywide in-person presentations.
- Ability to occasionally travel for research (UK, US, Germany).
THE EXPERIENCE WE ARE LOOKING FOR
- 10+ years of experience in customer insights or research & strategy, ideally in apparel retail or e-commerce.
- Experience in building business strategy founded in customer insights.
- Experience managing teams, cross-functional collaboration, and influencing business decisions at c-suite level with insights.
- Deep understanding of data analytics, UXR and marketing, and how these functions work together to deliver single-source-of-truth insights.
- Expertise in both qualitative and quantitative research methods, and the ability to balance strategic and hands-on work.
- Extensive focus group moderation experience and the ability to confidently act as the voice of the customer across the business.
- A sound knowledge of UK and US retail markets (DE a plus)
We want Boden to be the place everyone wants to work. Friendly and open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
About Us Stylish, Grounded, Uplifting
These values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today.
We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
Head of Customer Insight employer: J.P. Boden & Co. Limited
Contact Detail:
J.P. Boden & Co. Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Insight
✨Tip Number 1
Familiarize yourself with Boden's customer base by researching their demographics, preferences, and shopping behaviors. Understanding who the Boden customer is will help you articulate how your insights can drive business decisions.
✨Tip Number 2
Network with professionals in the fashion retail industry, especially those with experience in customer insights. Attend relevant conferences or webinars to connect with potential colleagues and learn about current trends in customer behavior.
✨Tip Number 3
Prepare to discuss your experience with both qualitative and quantitative research methods. Be ready to share specific examples of how you've used data analytics to influence strategic decisions in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've successfully managed teams and collaborated across departments. Emphasize your ability to foster a customer-centric culture within an organization.
We think you need these skills to ace Head of Customer Insight
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Head of Customer Insight position. Tailor your application to highlight your relevant experience in customer insights, data analytics, and team management.
Showcase Your Experience: In your CV and cover letter, emphasize your 10+ years of experience in customer insights or research & strategy, particularly in apparel retail or e-commerce. Provide specific examples of how you've influenced business decisions using customer insights.
Highlight Leadership Skills: Since this role involves managing a team and collaborating with various departments, be sure to illustrate your leadership skills. Mention any experience you have in mentoring team members and fostering a customer-centric culture.
Demonstrate Data Proficiency: Given the importance of data analytics in this role, include details about your expertise in both qualitative and quantitative research methods. Discuss how you've used data to drive strategic decisions and improve customer understanding in previous roles.
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Understand Boden's Customer
Before the interview, dive deep into understanding Boden's target customer across the UK, US, and Germany. Familiarize yourself with their lifestyle, values, and preferences to demonstrate your ability to bring the customer to life in your discussions.
✨Showcase Your Data Analytics Skills
Prepare to discuss your experience with data analytics and how it has influenced business decisions in your previous roles. Be ready to provide examples of how you've synthesized large data sets into actionable insights that have driven strategy.
✨Highlight Cross-Functional Collaboration
Emphasize your experience in collaborating with various departments, especially at the executive level. Share specific instances where your insights have shaped company strategies or improved cross-departmental understanding of customer needs.
✨Demonstrate Leadership and Mentorship
Discuss your approach to managing and developing teams. Highlight any mentoring experiences you have had, particularly in fostering a customer-centric culture within your team and across the organization.
