At a Glance
- Tasks: Create impactful CRM journeys that boost customer loyalty and engagement.
- Company: Join a dynamic team at a leading fashion brand.
- Benefits: Competitive salary, generous clothing allowance, 25 days holiday, and discounts.
- Other info: Flexible working with 3 days in the office and 2 days remote.
- Why this job: Make a real difference in customer experiences with innovative CRM strategies.
- Qualifications: Experience in CRM campaigns and strong attention to detail required.
The predicted salary is between 40000 - 50000 £ per year.
This Senior CRM (Lifecycle) role sits within the CRM team and is responsible for the end‑to‑end operational delivery of lifecycle CRM journeys across email and SMS. These journeys play a critical role in strengthening customer loyalty, improving engagement, and driving long‑term value through timely, relevant, and personalized communications. The Senior CRM Executive (Lifecycle) owns the build, QA, optimization, and reporting of always‑on CRM journeys, ensuring they operate reliably at scale while continuously improving through structured test‑and‑learn activity. The role combines hands‑on execution with strong ownership of workflow management, data accuracy, QA rigour, and performance reporting. This role partners closely with Brand, Creative, Insights, and CRM stakeholders to deliver lifecycle campaigns aligned to customer priorities, while identifying opportunities to improve templates, processes, and journey logic to support scalability and performance.
Location: 3 days per week at our North Acton office, 2 days working from home.
What You Will Do
- Deliver high‑impact lifecycle journeys that strengthen customer loyalty and improve experience across key moments — onboarding, engagement, retention, and reactivation.
- Own and prioritize the weekly lifecycle build and optimization schedule, balancing new journey development, BAU maintenance, and optimization work in line with agreed priorities.
- Build and QA lifecycle campaigns within Ometria to a high technical and brand standard, using approved templates, modular components, and best‑practice journey structures.
- Partner with CRM Managers, Brand & Creative, and Insights teams during briefing to ensure lifecycle objectives, audiences, triggers, test hypotheses, and success metrics are clearly defined and accurately translated into journey logic and segmentation.
- Maintain operational excellence across all lifecycle delivery, consistently achieving high QA pass rates, maintaining clear documentation and checklists, and reducing manual effort and risk through continuous process improvement.
- Monitor live journey performance and campaign data health, proactively identifying underperformance, deliverability risks, or data issues and escalating with clear recommendations.
- Produce weekly performance reports and analyze journey results against objectives, surfacing actionable insights, clear test outcomes, and optimization opportunities, ensuring learnings feed back into future iterations and lifecycle strategy.
- Support A/B testing setup across messaging, timing, cadence, and content, ensuring tests are correctly implemented, documented, and QA'd.
What We Are Looking For
- An experienced CRM Executive with hands‑on experience delivering lifecycle or triggered CRM campaigns within an ESP or CRM platform (Ometria experience preferred).
- Highly detail‑oriented, with a strong track record of delivering accurate, reliable, always‑on CRM activity and high QA standards.
- Comfortable managing complex journey logic and multiple priorities, balancing BAU delivery with optimisation and improvement work.
- Collaborative and relationship‑driven, with experience working closely with Brand, Creative, and Insight teams.
- Data‑literate and insight‑driven, confident interpreting lifecycle performance metrics and test results to drive optimisation.
- Process‑minded and improvement‑focused, with an interest in scaling lifecycle activity through better templates, automation, and ways of working.
- Proactive and accountable, with strong ownership over journey performance, data quality, and operational standards.
- Customer‑focused and commercially aware, motivated by delivering CRM that adds long‑term value for both customers and the business.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance! 30% discount on all current clothing ranges.
- 25 days Holiday annually, plus Bank Holidays.
- Online Portal with an array of discounts on retail & entertainment.
- Virtual GP Service for you and your household!
- Free onsite parking and subsidised café.
Equal Opportunity
We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Senior CRM Executive (Lifecycle) in East Grinstead employer: J.P. Boden & Co. Limited
As a Senior CRM Executive (Lifecycle) at our North Acton office, you will thrive in a dynamic and collaborative work culture that prioritises employee growth and development. We offer competitive salaries, generous benefits including a clothing allowance and discounts, and a commitment to diversity and inclusion, ensuring that every team member feels valued and empowered to contribute to meaningful customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive (Lifecycle) in East Grinstead
✨Tip Number 1
Get to know the company inside out! Research their CRM strategies, recent campaigns, and company culture. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they align with the role. Be ready to discuss specific campaigns you've worked on and the results you achieved.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the role can leave a lasting impression. Plus, it shows that you’re proactive and keen on the opportunity.
We think you need these skills to ace Senior CRM Executive (Lifecycle) in East Grinstead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with lifecycle CRM campaigns. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about data-driven decisions, include examples of how you've used metrics to optimise CRM journeys in the past. We love seeing candidates who can interpret data and turn insights into action!
Be Detail-Oriented:Attention to detail is key for us at StudySmarter. Make sure your application is free from typos and errors, and demonstrate your commitment to high QA standards in your previous work experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM tools and platforms mentioned in the job description, especially Ometria. Brush up on your knowledge of lifecycle campaigns and be ready to discuss how you've successfully executed similar projects in the past.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to drive decisions in your previous roles. Bring examples of how you’ve interpreted performance metrics and what actions you took based on those insights. This will demonstrate your data literacy and insight-driven approach.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various teams, think of examples that highlight your collaborative skills. Be prepared to discuss how you’ve partnered with Brand, Creative, or Insights teams to achieve common goals and how you handle differing opinions.
✨Demonstrate Your Process Improvement Mindset
Think about times when you’ve improved processes or templates in your previous roles. Be ready to share specific examples of how you’ve streamlined workflows or enhanced operational excellence, as this aligns perfectly with the expectations for this position.
