At a Glance
- Tasks: Lead the creative vision for Boden Womenswear and oversee seasonal campaigns.
- Company: Boden, a stylish and inclusive fashion brand with a fun culture.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Join a diverse team committed to ethical practices and creative excellence.
- Why this job: Shape the future of womenswear while inspiring others with your creativity.
- Qualifications: Extensive experience in art direction, especially in fashion, and strong leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
As Lead Art Director, you’ll shape and lead the creative vision for Boden Womenswear, defining how the brand shows up across every channel. This is a senior leadership role with real influence, owning the look, feel and storytelling of our womenswear output and ensuring it feels modern, elevated and unmistakably Boden. Reporting to the Associate Creative Director, you’ll work in close partnership with Design, Brand, Marketing and Production to lead everything from big seasonal campaign concepts to daily creative delivery. You’ll lead and develop the Art Direction team, alongside managing freelance talent, and collaborate closely with Shoot Production and Project Management to bring ideas to life. You’ll bring a confident point of view, a deep understanding of womenswear, and the ability to balance creative ambition with commercial impact, always keeping the Boden woman at the heart of what you do.
What You Will Do
- Define and own the creative vision for Boden Womenswear, ensuring consistency, quality and creative excellence across all channels.
- Lead the development of seasonal campaign concepts and visual storytelling, from initial idea through to execution across print, digital, social and film.
- Art direct key shoots (on set or remotely), setting the creative standard and elevating the final output.
- Shape and maintain a clear, cohesive creative point of view across all womenswear content.
- Partner closely with Brand, Marketing and E-commerce to deliver compelling content that builds brand love and drives commercial performance.
- Work alongside Shoot Production and Project Management to ensure shoots are creatively ambitious, well planned and delivered on time and within budget.
- Lead casting and talent selection, ensuring models authentically reflect the Boden woman and brand values.
- Sign off imagery selection, retouching and post-production, maintaining exceptional creative standards throughout.
- Communicate creative direction clearly through mood boards, shoot decks and presentations, confidently presenting to senior stakeholders.
- Champion the Boden customer, keeping her front and centre in every creative decision.
- Stay culturally and creatively curious, with a strong awareness of womenswear fashion, photography, art and visual culture.
What We Are Looking For
- Extensive experience as an Art Director, with significant time operating at a senior or lead level, ideally within fashion or lifestyle.
- A strong and established creative network across photography, styling, casting, HMU and production, with the ability to leverage these relationships effectively.
- Proven experience leading large-scale fashion shoots and seasonal campaigns, including social-first content.
- A confident and inspiring people leader, experienced in managing, mentoring and developing creative teams.
- Deep understanding of womenswear fashion, styling, casting and visual storytelling.
- High proficiency in Adobe Creative Suite (Photoshop, InDesign) and Capture One.
- Comfortable managing multiple workstreams in a fast-paced, commercially driven environment.
- A clear creative point of view with strong aesthetic judgement and attention to detail.
- Collaborative, open and engaging – able to bring teams together around a shared vision.
- A strategic thinker who can balance creativity with commercial objectives.
- An excellent communicator and presenter, comfortable influencing at senior level.
- Calm under pressure, highly organised and passionate about delivering beautiful, impactful creative.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days holiday annually, plus Bank Holidays.
- Online portal with an array of discounts on retail & entertainment.
- Virtual GP service for you and your household!
- Free onsite parking and subsidised café.
- A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices.
If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Lead Art Director - Womenswear in East Grinstead employer: J.P. Boden & Co. Limited
At Boden, we pride ourselves on being a stylish and inclusive employer that fosters collaboration, honesty, and friendship among our teams. As the Lead Art Director for Womenswear, you'll not only shape the creative vision of our brand but also enjoy a vibrant work culture that values creativity and personal growth. With competitive salaries, generous clothing allowances, and a commitment to employee well-being, Boden is an excellent place to thrive in your career while making a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Art Director - Womenswear in East Grinstead
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion industry, especially those who might know someone at Boden. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your portfolio! When you get the chance to meet with hiring managers or during interviews, bring your best work along. Make sure it reflects your unique style and how you align with Boden's creative vision.
✨Tip Number 3
Be ready to discuss your ideas! Prepare some fresh concepts for Boden's womenswear campaigns. This shows you're not just a fit for the role but also passionate about contributing to their brand story.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Boden family.
We think you need these skills to ace Lead Art Director - Womenswear in East Grinstead
Some tips for your application 🫡
Show Your Creative Vision:When you’re crafting your application, make sure to showcase your unique creative vision. We want to see how you can elevate Boden Womenswear through your ideas and storytelling. Don’t hold back – let your personality shine through!
Tailor Your Experience:Make sure to highlight your extensive experience in art direction, especially within fashion or lifestyle. We’re looking for someone who understands the nuances of womenswear, so be specific about your past projects and how they align with our brand values.
Be Collaborative:Since this role involves working closely with various teams, emphasise your collaborative spirit in your application. Share examples of how you’ve successfully partnered with others to bring creative concepts to life – we love a team player!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the Boden family!
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Know Your Boden
Before the interview, dive deep into Boden's brand values and aesthetic. Familiarise yourself with their womenswear collections and recent campaigns. This will not only help you align your creative vision with theirs but also show your genuine interest in the brand.
✨Showcase Your Leadership Style
As a Lead Art Director, your ability to inspire and manage a team is crucial. Prepare examples of how you've successfully led creative projects and mentored team members. Be ready to discuss your approach to collaboration and how you foster a positive team environment.
✨Bring Your Portfolio to Life
Your portfolio should reflect your understanding of womenswear and visual storytelling. Choose projects that highlight your ability to balance creativity with commercial impact. Be prepared to discuss the thought process behind each piece and how it aligns with Boden's ethos.
✨Prepare for Creative Challenges
Expect to discuss how you would tackle specific creative challenges at Boden. Think about how you would approach seasonal campaigns or art directing shoots. Show your strategic thinking by outlining how you would ensure the final output meets both creative standards and commercial objectives.
