At a Glance
- Tasks: Lead a creative team to craft compelling copy that embodies Boden's unique tone.
- Company: Boden, a stylish and inclusive fashion brand with a fun culture.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Join a supportive team that values diversity and individual growth.
- Why this job: Shape the voice of a beloved brand while inspiring a talented team.
- Qualifications: Strong writing and editing skills, leadership experience, and a flair for creativity.
The predicted salary is between 40000 - 50000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
The Copywriter Lead is the day‑to‑day guardian of the BAU brand TOV, steering the team in delivering our irreverent British tone – making sure everything we say (whether online, in‑boxes, or through the letterbox) sounds unmistakably Boden. This role is hands‑on and delivery‑driven, steering copy across campaigns, product and customer communications while juggling multiple timelines and priorities. You’ll lead by example – writing, editing and shaping copy that is both compelling and commercially effective.
Location: 3 days per week at our North Acton office, 2 days from home.
How We Lead At Boden
Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work. You make things make sense. You take big ideas and turn them into clear priorities, so people know what they’re doing and (most importantly) why it matters. Your communication is clear and open – you listen and you don’t overcomplicate things. You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don’t go to plan, you own it and move things forward. You stay close to what matters – our customer, our brand and our goals – using that to guide decisions and keep teams aligned. Most importantly, you build a team people actually want to be a part of – where people feel trusted, supported and able to grow.
What You Will Do
- Bringing our unique Boden tone of voice to life across every channel – from website to emails to catalogues and social.
- Leading and nurturing our talented team of copywriters – championing their ideas, sharpening their skills, and helping them flourish.
- Encouraging a culture of bravery and outside the box thinking alongside technical excellence and efficiency.
- Acting as the daily custodian of quality, consistency and brand brilliance.
- Ensuring accuracy in sub‑editing across all content.
- Collaborating with brand content team, head of words (campaign), graphics, product and marketing teams.
- Ensuring every headline, PLP description and campaign line not only makes our customers feel ‘seen’ but also drives engagement and sales.
- Working hand‑in‑hand with marketing and e‑commerce to make sure creativity and commerce live happily ever after.
What We Are Looking For
- Writing and Editing – Strong experience writing and editing copy – ideally within fashion or lifestyle brands (journalistic / editorial background very welcome) and can understand the importance of tone of voice.
- Leadership – You’ve guided, mentored or managed junior talent before – and you know how to get the best from creative minds without dimming their shine.
- Conceptual Thinking – You’ve always got a “bag of ideas” at the ready and can spin a brilliant campaign concept from a single spark.
- Versatility – You’re nimble, quick‑thinking and comfortable juggling digital and print at a dynamic pace.
- Cultural awareness – You’ve got your finger firmly on the pulse of fashion, trends‑at‑large and the competitive landscape – and you know how to make a brand stand out in it.
Our Behaviours
We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do. We care about doing a good job – and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy. We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.
What We Offer
- Competitive salary & targeted annual bonus scheme
- Generous Boden clothing allowance
- 30% discount on all current clothing ranges
- 25 days holiday annual, plus Bank Holidays
- Online portal with an array of discounts on retail & entertainment
- Virtual GP Service for you and your household
- Free onsite parking and subsidised café
We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best‑of‑British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Copywriter Lead in East Grinstead employer: J.P. Boden & Co. Limited
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Copywriter Lead, you'll not only have the opportunity to shape our unique brand voice but also benefit from a generous clothing allowance, competitive salary, and a supportive environment that encourages personal and professional growth. With a commitment to diversity and employee well-being, Boden is dedicated to making your work experience both meaningful and enjoyable.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter Lead in East Grinstead
✨Tip Number 1
Get to know Boden's vibe! Before your interview, dive into their website and social media. Familiarise yourself with their tone of voice and style. This way, you can show them you’re not just a fit for the role, but also for their brand.
✨Tip Number 2
Practice your pitch! Be ready to talk about your past experiences and how they align with Boden’s values. Think about specific examples where you’ve led a team or crafted compelling copy that drove engagement.
✨Tip Number 3
Network like a pro! Reach out to current or former Boden employees on LinkedIn. Ask them about their experiences and any tips they might have. This could give you insider knowledge that sets you apart from other candidates.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note. Mention something specific from your conversation to remind them of your enthusiasm and fit for the Copywriter Lead role.
We think you need these skills to ace Copywriter Lead in East Grinstead
Some tips for your application 🫡
Show Your Boden Spirit:When you're crafting your application, let your personality shine through! We want to see how you embody our stylish, grounded, and uplifting values. Make sure your tone reflects the Boden vibe – it’s all about being unmistakably Boden!
Tailor Your Experience:Don’t just list your past jobs; connect the dots! Highlight your writing and editing experience, especially in fashion or lifestyle brands. Show us how your background aligns with our unique tone of voice and how you can bring that to life at Boden.
Be a Team Player:We love collaboration, so share examples of how you've led or nurtured creative teams in the past. Tell us about how you’ve helped others grow while keeping the fun alive – we want to know how you build a team people want to be part of!
Keep It Clear and Concise:Remember, clarity is key! Make your application easy to read and straight to the point. We appreciate straightforward communication, so avoid overcomplicating things. And don’t forget to apply through our website – it’s the best way to get your foot in the door!
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Know Your Boden
Before the interview, dive deep into Boden's brand values and tone of voice. Familiarise yourself with their style and how they communicate. This will help you demonstrate your understanding of what makes Boden unique and how you can contribute to maintaining that distinctive voice.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading and nurturing creative teams. Share specific examples of how you've guided junior talent and fostered a collaborative environment. Highlighting your ability to inspire and support others will resonate well with Boden's emphasis on teamwork and clarity.
✨Bring Ideas to the Table
Come armed with a 'bag of ideas'! Think about potential campaign concepts or ways to enhance Boden's existing communications. Showing that you can think outside the box and have a proactive approach will impress the interviewers and align with their culture of bravery and creativity.
✨Demonstrate Versatility
Prepare to discuss your experience across different mediums, both digital and print. Share examples of how you've successfully juggled multiple projects and adapted to changing priorities. This will showcase your nimbleness and ability to thrive in a dynamic environment, which is crucial for the Copywriter Lead role.
