At a Glance
- Tasks: Execute exciting customer campaigns and collaborate with creative teams.
- Company: Boden, a stylish and inclusive brand that values teamwork.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Friendly, supportive environment with diverse teams and growth opportunities.
- Why this job: Join a fun, ethical company and make a real impact on customer experiences.
- Qualifications: 2 years in CRM or marketing, strong project management, and people skills.
The predicted salary is between 40000 - 50000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
OVERVIEW
The Senior CRM Executive is responsible for delivering data driven customer campaigns across multiple channels and markets. Working across direct marketing and the wider CRM function, this role will manage the day-to-day execution of campaigns with a customer-first mindset. This is a global role, responsible for the planning, briefing and execution of customer contact strategies across multiple audiences and both online and offline touchpoints. The role partners closely with Brand, Analytics, external agencies and the wider CRM team to deliver campaigns in line with the trading calendar, while identifying opportunities to improve processes, enhance collaboration and drive performance.
Location: 3 days per week at our North Acton office, 2 days from home.
WHAT YOU WILL DO
- Support the Print Marketing Manager in the day-to-day execution of customer-focused campaigns.
- Work collaboratively across the CRM team, including retention and lifecycle functions, to ensure aligned and consistent customer communications.
- Manage the briefing and delivery of direct marketing campaigns from initial concept and development through to execution.
- Support campaign reporting and analysis, sharing actionable insights and learnings to optimise performance.
- Develop and implement improved ways of working to strengthen operational rigour, documentation, knowledge sharing and stakeholder communication.
- Maintain and update cross-channel documentation, ensuring all changes are clearly communicated to relevant internal and external stakeholders.
- Work with the CRM team to enhance, develop and implement new retention programmes and customer lifecycle initiatives.
WHAT WE ARE LOOKING FOR
- A minimum of 2 years’ experience in a similar CRM or marketing role, with exposure to multi-channel campaign execution.
- A strong understanding of customer lifecycle marketing and retention strategies.
- Highly organised with the ability to manage multiple priorities, delivering with accuracy and attention to detail.
- Strong project management skills with a proactive and solutions-focused approach.
- Excellent people skills and can influence at all levels with a positive attitude.
- Excellent interpersonal and stakeholder management skills, with the ability to collaborate across teams and influence at all levels with a positive attitude.
OUR BEHAVIOURS
- At Boden, how we work matters just as much as what we deliver.
- We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
- We care about doing a good job – and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.
- We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.
WHAT WE OFFER
- Competitive salary & targeted annual bonus scheme
- Generous Boden clothing allowance
- 30% discount on all current clothing ranges
- 25 days holiday annual, plus Bank Holidays
- Online portal with an array of discounts on retail & entertainment
- Virtual GP Service for you and your household
- Free onsite parking and subsidised café
We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
CRM Executive employer: J.P. Boden & Co. Limited
At Boden, we pride ourselves on fostering a collaborative and inclusive work environment where creativity thrives. As a CRM Executive in our vibrant London office, you'll enjoy a competitive salary, generous clothing allowance, and a supportive culture that prioritises employee well-being and growth. With opportunities for professional development and a commitment to diversity, Boden is the ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for J.P. Boden & Co. Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like J.P. Boden & Co. Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with J.P. Boden & Co. Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at J.P. Boden & Co. Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit J.P. Boden & Co. Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of J.P. Boden & Co. Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about J.P. Boden & Co. Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at J.P. Boden & Co. Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At J.P. Boden & Co. Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
