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- Tasks: Lead customer lifecycle campaigns and manage a high-performing CRM team.
- Company: Boden is a stylish, ethical brand focused on collaboration and inclusivity.
- Benefits: Enjoy a competitive salary, generous clothing allowance, and 30% discount on all ranges.
- Why this job: Join a fun, creative environment that values individuality and drives real change.
- Qualifications: Proven CRM experience, ideally with Ometria, and strong people management skills.
- Other info: Flexible working with 3 days in the office and 2 days remote.
The predicted salary is between 36000 - 60000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
The Senior CRM Manager will be accountable for the performance of our online CRM programmes across our core UK, US and DE markets (as well as other ROW activity). They will deliver best in class execution across our customer data platform (Ometria) to deliver incremental customer demand within our agreed allowable marketing & discount spend.
To deliver profitable growth in the US, UK and Germany (as well as other ROW activity) through a best in class customer marketing strategy that continually finds new ways to drive incremental revenue from across the customer lifecycle. This role will report to the Head of CRM. The CRM team is currently split by Email/SMS and Print. This role is to lead our Email/SMS function and will expand as we continue to develop our new CDP (Ometria).
Location:
3 days per week based at our North Acton Office & 2 days WFH
What You Will Do
- Lead the planning and execution of customer lifecycle campaigns, ensuring personalised, data-driven communication across all key channels (email, SMS to start with but will be fast followers in Ometria).
- Drive customer retention and reactivation in line with Boden’s brand values and commercial goals.
- Manage and mentor a high-performing CRM team while working closely with Brand, Data, Digital and Creative teams to deliver cohesive and impactful campaigns.
- Leverage Ometria to automate and personalize customer communications at scale.
- Test new approaches & tech to improve performance.
- Turn insights into actions that drive incremental revenue & customer engagement.
- Work hand in hand with our Brand & Creative teams to make sure every CRM campaign not only performs but looks and feels unmistakeably Boden.
- You’ll be the bridge between data and creative, bringing insight led ideas to life in ways that feel fresh, personal and full of personality.
What We Are Looking For
- Proven experience in a similar role. Ideally with existing Ometria experience.
- An understanding of how to measure the incremental impact of CRM activity.
- An understanding of commercial performance beyond platform revenue and ROAS.
- Proven track record of people management: hiring teams, building performance frameworks and managing people.
- Loves finding solutions to complex problems both technically and intellectually.
- Enjoys having the ownership and accountability to deliver real change and growth.
- Able to balance being a technical specialist and a pragmatic thinker.
- Excellent multi-tasker who takes pride in accuracy and delivering strong results.
- Outstanding organisational and project management skills.
- Creative flair and confidence with a positive attitude.
- A keen eye for an opportunity, with a natural commercial curiosity.
- Able to influence and drive change across multiple functions.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days Holiday annually, plus Bank Holidays.
- Online Portal with an array of discounts on retail & entertainment.
- Virtual GP Service for you and your household!
- Free onsite parking and subsidised café.
- We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
About Us
Stylish, Grounded, Uplifting
These values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today.
We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
#J-18808-Ljbffr
Senior CRM Manager employer: J.P. Boden & Co. Limited
Contact Detail:
J.P. Boden & Co. Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with Ometria, as it's a key tool for this role. Consider taking online courses or tutorials to understand its features and how it can enhance CRM strategies.
✨Tip Number 2
Showcase your experience in leading CRM campaigns by preparing examples of successful projects you've managed. Be ready to discuss how you drove customer retention and engagement in previous roles.
✨Tip Number 3
Research Boden's brand values and current marketing strategies. Think about how you can align your ideas with their ethos of being stylish, grounded, and uplifting in your approach to CRM.
✨Tip Number 4
Network with professionals in the CRM field, especially those who have experience with email and SMS marketing. Engaging with industry peers can provide insights and potentially valuable connections.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Understand Boden's Values: Before you start writing your application, take some time to understand Boden's core values: stylish, grounded, and uplifting. Reflect these values in your application to show that you align with their culture.
Highlight Relevant Experience: Make sure to emphasise your proven experience in CRM roles, particularly any familiarity with Ometria. Use specific examples from your past work to demonstrate how you've successfully driven customer engagement and retention.
Showcase Leadership Skills: Since the role involves managing a high-performing team, highlight your people management experience. Discuss how you've built teams, mentored individuals, and created performance frameworks in your previous roles.
Demonstrate Creativity and Problem-Solving: Boden values creative flair and the ability to solve complex problems. Include examples of how you've used data-driven insights to create innovative campaigns or improve performance in your previous positions.
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, especially Ometria. Be prepared to discuss specific campaigns you've managed and the results they achieved, demonstrating your ability to drive customer engagement and revenue.
✨Emphasise Collaboration Skills
Boden values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams. Discuss how you’ve worked with brand, data, and creative teams to deliver impactful campaigns.
✨Demonstrate Problem-Solving Abilities
Prepare to discuss complex challenges you've faced in previous roles and how you approached solving them. Boden is looking for someone who enjoys finding solutions, so showcasing your analytical and creative thinking will be beneficial.
✨Align with Boden's Values
Familiarise yourself with Boden's core values of being stylish, grounded, and uplifting. During the interview, express how these values resonate with you and how you can contribute to maintaining their brand ethos through your work.