At a Glance
- Tasks: Lead impactful marketing campaigns and product launches across JCB's global business.
- Company: Join JCB, a leader in innovative engineering with a focus on employee care.
- Benefits: Enjoy competitive salary, 33 days holiday, onsite gym, and discounts at retailers.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact by driving brand strength and engaging customers globally.
- Qualifications: Proven experience in B2B marketing, strategic thinking, and team leadership.
The predicted salary is between 56700 - 69300 £ per year.
About the role
We're looking for a Senior Marketing Communications Manager to lead the development and delivery of high-impact integrated campaigns and launches across JCB's global business.
Working across brand initiatives, end-to-end product launches, and commercial priorities, you'll translate marketing strategy into compelling, insight-led campaigns that build brand strength, engage customers, and support commercial growth.
You’ll take ownership of product launches from the initial brief and proposition development through to photoshoots, asset creation, campaign planning, market activation, and performance measurement.
Bringing together product, sales, regional marketing, creative, digital, social, and events teams, you’ll deliver a consistent and impactful customer experience.
This is a highly visible role for an experienced marketing communications leader who can combine strategic thinking with strong delivery, influence senior stakeholders, and ensure a high standard of marketing effectiveness across JCB globally.
What does this role involve day to day?
- Leading end-to-end product launches, from the initial brief and proposition development through campaign creation, global rollout, regional activation, and post-launch performance reviews.
- Developing integrated marketing communications plans aligned to business objectives, product strategies, and growth priorities.
- Translating product and business strategy into clear customer propositions, campaign briefs, and compelling communications.
- Leading brand initiatives and product campaigns from strategy through to execution.
- Working closely with product, sales, and regional teams to ensure launches are commercially relevant and effectively activated in market.
- Defining launch objectives, target audiences, KPIs, and measurement frameworks.
- Leading, coaching, and developing team members where applicable.
- This will be suited to you if…
- You have significant experience developing and delivering successful marketing strategies within a complex B2B environment.
- You’re a strategic thinker with a strong commercial mindset and a proven ability to align marketing activity with business goals.
- You have experience leading integrated campaigns across digital, PR, content, social media and events.
- You’re confident influencing and building credibility with senior stakeholders across multiple functions.
- You have excellent communication and presentation skills and can translate complex information into engaging marketing activity.
- You’re highly organised and capable of managing multiple projects and competing priorities simultaneously.
- You enjoy working collaboratively and building strong relationships across teams and regions.
- You’re data-driven, using insight and performance metrics to inform decisions and optimise results.
- You have experience managing budgets and delivering measurable return on investment.
- Previous leadership or people management experience would be advantageous.
- You have the tenacity to influence senior stakeholders and drive projects forward.
- You’re commercially minded and able to manage budgets while aligning communications activity to wider business objectives.
- You’re comfortable working across international teams and travelling when required.
- Experience within government, defence, public sector, infrastructure or other highly regulated sectors would be advantageous.
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care.
At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist.
We have an ULEV car scheme available for our employees too.
Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers.
Feel like biking to work?
There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive.
If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format.
If you would benefit from this support, please email recruitment@jcb. com, and a member of the team will be in touch.
#J-18808-Ljbffr
Senior Marketing Communications Manager employer: J C Bamford Excavators Ltd
At JCB, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the engineering sector. Our Project Coordinator role not only provides competitive salaries and generous holiday allowances but also access to unique benefits such as an onsite gym, in-house medical services, and a supportive environment for professional growth. Join us in a fast-paced setting where your contributions directly impact the success of cutting-edge projects, all while enjoying a commitment to diversity and inclusion.
Contact Details:
J C Bamford Excavators Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Communications Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for J C Bamford Excavators Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like J C Bamford Excavators Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with J C Bamford Excavators Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at J C Bamford Excavators Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Communications Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit J C Bamford Excavators Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of J C Bamford Excavators Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about J C Bamford Excavators Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at J C Bamford Excavators Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at J C Bamford Excavators Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At J C Bamford Excavators Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
