At a Glance
- Tasks: Manage our global website and drive SEO strategies for a leading brand.
- Company: Join JCB, a renowned name in the construction equipment industry.
- Benefits: Enjoy competitive salary, 33 days holiday, gym access, and more.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make an impact with your digital marketing skills in a dynamic environment.
- Qualifications: Experience in website management and strong SEO knowledge required.
The predicted salary is between 35000 - 45000 £ per year.
We're seeking a skilled and motivated digital marketing specialist to join our growing team. In this role, you will be responsible for the day-to-day running of our global website and driving JCB’s SEO strategy to support the growth of the business. This is an exciting opportunity to leverage your expertise in marketing to contribute to the success of a renowned brand in the construction equipment industry.
What does this role involve day to day?
- Assist with the day-to-day running of our global website, ensuring it is up to date with relevant content, that is optimised for SEO and provides a seamless user experience.
- Working in collaboration with wider teams to develop and optimise engaging digital content across regional websites, including blogs, news & events, ensuring alignment with JCB’s brand voice and values.
- Develop and execute effective SEO strategies to increase organic search visibility and drive qualified traffic to the website.
- Track, analyse, and report on key SEO metrics using Google Analytics, Google Search Console, and other SEO tools.
- Collaborate with global teams to align JCB.com’s strategy with the overall business goals.
This will be suited to you if…
- Proven experience in website management, as part of a digital marketing team.
- Knowledge of SEO best practices, keyword research, on‑page and off‑page optimisation, and technical SEO.
- Strong familiarity with Google Analytics, Google Search Console, SEMrush, or other SEO tools.
- Excellent written and verbal communication skills.
- Strong problem‑solving abilities with an analytical mindset.
- Ability to work independently and in a team‑oriented environment.
What happens next?
Ordinarily, our Resourcing Team reviews and short‑lists CVs. If short‑listed, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team interview followed by an in‑person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com.
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our on‑site gym, in‑house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high‑street retailers. Feel like biking to work? There’s our Cycle to Work Scheme. We value diversity and welcome applications from candidates from all backgrounds. We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.
Digital Marketing Specialist employer: J C Bamford Excavators Ltd
JCB is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary, 33 days of holiday, and access to on-site amenities such as a gym and healthcare services. Our inclusive work culture fosters collaboration and innovation, making it an ideal environment for digital marketing specialists to thrive while contributing to a globally recognised brand in the construction equipment industry.
Contact Details:
J C Bamford Excavators Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at JCB or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and digital marketing successes. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by brushing up on JCB’s brand voice and values. Tailor your responses to reflect how your experience aligns with their goals, especially in driving SEO strategies and enhancing user experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the JCB team.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with website management and SEO strategies, as these are key for us at JCB. Use specific examples that showcase your skills and achievements.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your values align with JCB’s brand voice. Keep it engaging and personal, showing us what makes you the perfect fit.
Show Off Your Analytical Skills:Since this role involves tracking and analysing SEO metrics, make sure to mention your familiarity with tools like Google Analytics and SEMrush. Share any relevant experiences where you've used data to drive decisions or improve performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at J C Bamford Excavators Ltd
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, including keyword research and on-page optimisation techniques. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Since the role involves tracking and analysing key SEO metrics, be prepared to talk about how you've used tools like Google Analytics or SEMrush in previous roles. Bring examples of reports you've created and how your insights led to actionable changes.
✨Demonstrate Team Collaboration
This position requires working with various teams, so highlight your experience in collaborating with others. Share specific examples of how you've worked with content creators or other departments to align digital content with brand voice and values.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about JCB’s current digital marketing strategies or future goals. This shows your genuine interest in the company and helps you assess if it’s the right fit for you.
