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- Tasks: Lead our digital marketing strategy and oversee online campaigns to drive traffic and customer engagement.
- Company: Join JCB, a leading company that values expertise and employee care.
- Benefits: Enjoy competitive salary, 33 days holiday, onsite gym, and discounts with high street retailers.
- Why this job: Be part of a dynamic team that fosters innovation and data-driven decision-making in a collaborative culture.
- Qualifications: Bachelor's degree in Marketing or related field with 4+ years of digital marketing experience required.
- Other info: Diversity is valued; we welcome applications from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
Click here for our Careers & Life at JCB pages
About the role:
We are searching for an experienced and driven Digital Marketing Manager to lead our online marketing strategy. You will be responsible for overseeing all aspects of our digital marketing efforts, driving traffic to our new Parts Eccomerce Website as well as driving awareness and buy-in to our parts products. The ideal candidate is a data-driven leader with a proven track record of success in digital marketing, possessing a deep understanding of online advertising, social media, and customer acquisition strategies.
What does this role involve day to day?
Strategic Focus:
• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Identify and capitalize on emerging trends, technologies, and market opportunities within the digital marketing landscape.
• Set ambitious yet achievable goals for Lead generation, Ecommerce Conversions and Customer Engagement.
Marketing Campaigns:
• Oversee all aspects of online marketing campaigns, including content creation, advertising, promotions, and analytics.
• Analyse competition, customer behaviour, and market trends to optimize campaign performance and maximize ROI.
• Manage relationships with key stakeholders, including advertising agencies, vendors, and partners.
Customer Acquisition:
• Develop and execute effective customer acquisition strategies across multiple channels (e.g., SEO, SEM, social media, email marketing)
• Manage and optimize website traffic, conversion rates, and customer acquisition costs.
• Stay abreast of the latest digital marketing trends and technologies.
Customer Experience:
• Create a seamless and engaging online customer experience that fosters loyalty and drives repeat purchases.
• Oversee customer service operations, ensuring timely resolution of inquiries and issues.
• Analyse customer feedback and data to identify areas for improvement in the online customer journey.
Creative Design:
• Have hands on experience in developing great short form content for digital purposes
• Confidence working to brand guidelines and adopting brand tone
• Experience briefing in agencies for higher end campaign content
Stakeholder Management:
• Coordinate peer group and other departments to enable great digital content
• Foster a culture of collaboration, innovation, and data-driven decision-making
This will be suited to you if
• You have a Bachelor\’s degree in Business, Marketing, or a related field
• You have a proven track record of success within digital marketing, with a minimum of 4 years of experience
• You have hands on design experience to enable fast content creation and nimble experience
• You have a deep understanding of digital marketing best practices, online advertising strategies, and social media principles
• You have strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.
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Digital Marketing Manager employer: J C Bamford Excavators Ltd
Contact Detail:
J C Bamford Excavators Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Being able to discuss recent developments in SEO, SEM, and social media strategies during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in previous roles. This could include case studies or metrics that demonstrate your impact on lead generation and customer engagement.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in ecommerce. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Be ready to discuss your creative process for developing engaging content. Think about how you can align your ideas with JCB's brand guidelines and how you would approach working with agencies for high-end campaigns.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially any roles where you've developed and implemented strategies. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing and how your skills align with the role at JCB. Mention specific achievements that showcase your ability to drive traffic and customer engagement.
Showcase Relevant Experience: Include examples of successful marketing campaigns you've managed, particularly those involving SEO, SEM, and social media. Highlight any data-driven decisions you've made that led to improved results.
Prepare for Interviews: If shortlisted, be ready to discuss your previous work in detail. Prepare to talk about your approach to developing marketing strategies and how you analyse data to optimise campaign performance.
How to prepare for a job interview at J C Bamford Excavators Ltd
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you used data to drive decisions. This will demonstrate your hands-on experience and understanding of the digital landscape.
✨Understand the Company’s Brand and Products
Research JCB's brand, products, and their Parts Ecommerce Website before the interview. Familiarise yourself with their marketing strategies and customer engagement practices. This knowledge will allow you to tailor your responses and show genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Prepare examples of how you've tackled challenges in past roles, particularly in customer acquisition or campaign optimisation. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical abilities, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of metrics you've tracked, tools you've used, and how your insights led to improved campaign performance.
