At a Glance
- Tasks: Lead marketing strategies for MyTutor and IXL, engaging learners and schools.
- Company: Join IXL Learning, a global leader in personalised education.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on improving learning experiences for all.
- Why this job: Shape the future of online tutoring and make a real impact on education.
- Qualifications: 9+ years in brand marketing with strong strategic and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
IXL Learning, developer of personalised learning products used by millions of people globally, is seeking a Marketing Lead to lead our marketing efforts in the UK and support the growth of two established and well-regarded brands: My Tutor and IXL.
- My Tutor is the UK's leading online tutoring platform, used by 1,300 schools and 200,000 families.
Our vision is to expand My Tutor’s customer base to encompass a wide range of subjects and to serve primary and secondary students, university students, and independent adult learners.
- IXL is a personalised learning platform for Reception-Year 13, used by 17 million students and 1 million teachers worldwide.
Our footprint is growing in the UK thanks to our innovative teaching, learning, and assessment resources that help students build the skills they need to succeed.
You will help shape the evolution of these brands at an important stage of growth, developing and executing integrated marketing strategies that expand their reach, engagement and impact in the UK.
This is a broad, highly collaborative role that spans both B2C and B2B marketing.
You will need to be equally comfortable thinking about how to reach and engage individual learners and families as well as marketing to schools and trusts.
In collaboration with our US-based marketing teams, you will create compelling brand and product messaging, support our UK-based sales team with field marketing campaigns, develop communications to support and engage with customers, and more.
Our ideal candidate thrives both independently and as a collaborative cross-functional partner, and brings strong organisational skills, hands-on resourcefulness, and strategic thinking—and is passionate about IXL’s mission to improve learning experiences for everyone.
- This position requires you to be in our London office on Old Street. #LI-CC1
- WHAT YOU'LL BE DOING
In this role, you will play a key role in expanding My Tutor’s B2C marketing programme.
- Own the marketing plan, developing and executing strategies and tactics that will attract and retain new customers
- Refine and build out My Tutor’s consumer brand messaging as we scale
- Lead marketing for new product/feature launches, including internal and external communications
- Develop content and strategies for email, website landing pages, and social media
- Support tutor communication and recruitment
- Collaborate across the business to gather insights, ensure alignment to objectives, and devise creative and effective strategies
- You’ll also support B2B marketing efforts for both My Tutor and IXL in the UK:
- Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities, and translate these insights into effective marketing strategies
- Develop and execute field marketing campaigns that attract new customers (schools and trusts)
- Create marketing messaging, collateral, email campaigns, and sales enablement resources
- Gain a strong understanding of our customers at the school and trust level, and maintain an active pulse on market trends in the region
WHAT WE'RE LOOKING FOR
- Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands.
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them.
You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-focused, organised, and adaptable.
You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
- Education and edtech knowledge: A working knowledge of the UK education system and an ability to quickly learn about the edtech and tutoring spaces
- Safeguarding is everyone’s business at My Tutor
- we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment.
This position is subject to an Enhanced DBS Disclosure check with children's barred list check.
Marketing Lead, MyTutor in London employer: IXL Learning
IXL Learning is an exceptional employer that values the contributions of its freelance team members, offering a flexible remote work environment that promotes a healthy work-life balance. With a strong commitment to employee growth, IXL provides opportunities for professional development and collaboration with experienced project managers and curriculum designers, ensuring that your expertise in British English and UK pedagogy is not only recognised but also nurtured. Join us in making a meaningful impact on students' learning experiences across the UK while enjoying the autonomy and support that comes with being part of a global leader in personalised education.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, MyTutor in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IXL Learning and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IXL Learning are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IXL Learning on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IXL Learning. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead, MyTutor in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IXL Learning. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IXL Learning:Show us that you’ve done your homework! In your application, briefly mention what you admire about IXL Learning’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IXL Learning
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IXL Learning will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IXL Learning, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
