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- Tasks: Analyse consumer behaviour data and deliver actionable insights in the beverage alcohol industry.
- Company: Join IWSR, the global leader in beverage alcohol data and intelligence.
- Benefits: Enjoy 25 days holiday, flexible hours, and a comprehensive perks package.
- Why this job: Kickstart your career with hands-on experience in a dynamic research environment.
- Qualifications: Strong understanding of market research and proficiency in Excel; familiarity with statistical tools is a plus.
- Other info: Hybrid role in London with excellent growth opportunities and a collaborative team culture.
The predicted salary is between 30000 - 42000 ÂŁ per year.
IWSR is the global authority on beverage alcohol data and intelligence. For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision‑making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI‑enhanced data science with valuable on‑the‑ground human intelligence in 160 markets worldwide to decipher what is really happening in the global beverage alcohol market.
The IWSR Consumer Data Team is the heart of the IWSR Group’s world‑leading consumer behaviour and attitude insights offering. In 2025, this team was responsible for designing, collecting and analysing over 250,000 interviews about consumer drinking habits in around 34 consumption markets around the world. The more senior members of the team work directly with clients on major tracking projects, and the most senior person on the team, the Head of Consumer Data, also attends Sales Team meetings and helps structure proposals from a research design and fieldwork costs point of view.
We are seeking a motivated and detail‑oriented Research Analyst to join our Consumer Data Team. This role is ideal for someone with a passion for understanding consumer behaviour and delivering actionable insights within the global beverage alcohol industry. Detail orientation and demonstrable commitment to excellence are essential, and while existing skills are of course very welcome, successful candidates in this role in the past who are now at more senior levels within the business did not necessarily arrive with all the toolkit.
Key Responsibilities- Analysing and quality‑checking large and complex datasets in a market research context
- Supporting the quantitative Research Managers in questionnaire design, programming, testing and quality‑checking of international online surveys in our Forsta platform
- Conducting desk research to support quantitative insights and inform tracking data
- Assisting in the fieldwork management and liaison with external respondent / quantitative providers
- Delivering actionable insights through the creation of data tables, databases and dashboards
- Collaborating with cross‑functional teams to effectively support and prioritise multiple research cycles throughout the year
- Strong understanding of market and/or social research, ideally supported by advanced degree‑level education in related social sciences
- Strong capability with Microsoft Excel, and ideally exposure and proficiency with VBA
- Ability to interpret data using statistical tools; a familiarity with data tabulation software is a strong advantage (e.g. Q research, SPSS, SQL, SAS)
- Ability to multitask across several research cycles whilst handling simultaneous deadlines
- Excellent communication skills and an ability to collaborate successfully across teams
- Familiarity with survey scripting tools – ideally Decipher – but any XML based survey software considered
- Knowledge of HTML / CSS / JavaScript
- Detail orientation
Location: London (Hybrid role)
Department: Data Division Consumer Data
Reports to: Research Manager (Consumer Data)
Benefits- Generous time off: 25 days holiday plus bank holidays and a company‑wide end‑of‑year break
- Flexible work environment: Hybrid working model with flexible hours
- Comprehensive perks: Annual bonus scheme, pension, regular social events, and a volunteering policy
- Growth opportunities: Lots of learning and development opportunities
Seniority level: Entry level
Employment type: Full‑time
Job function: Research, Analyst, and Information Technology
Industries: Information Services
Research Analyst in City of London employer: IWSR
Contact Detail:
IWSR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Analyst in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Research Analyst role.
✨Tip Number 2
Prepare for interviews by diving deep into IWSR's work and the beverage alcohol market. We suggest creating a list of insightful questions to ask during your interview. This shows your genuine interest and helps you stand out from the crowd!
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've tackled complex datasets or delivered actionable insights in the past. We want to see your thought process and how you can contribute to the Consumer Data Team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Research Analyst in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Research Analyst role. Highlight any relevant experience in market research, data analysis, or consumer insights. We want to see how your skills align with what we do at IWSR!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for understanding consumer behaviour and why you’re excited about the beverage alcohol industry. Let us know how you can contribute to our Consumer Data Team.
Showcase Your Skills: Don’t forget to mention your proficiency with tools like Excel, SPSS, or any survey scripting software. If you’ve got experience with data tabulation or statistical analysis, we want to hear about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at IWSR
✨Know Your Data
Before the interview, brush up on your understanding of market research and consumer behaviour. Familiarise yourself with IWSR's role in the beverage alcohol industry and be ready to discuss how you can contribute to their data analysis and insights.
✨Excel at Excel
Since strong capability with Microsoft Excel is crucial for this role, make sure you can confidently demonstrate your skills. Prepare to discuss any relevant projects where you've used Excel, especially if you've worked with complex datasets or VBA.
✨Showcase Your Communication Skills
As collaboration is key in this role, think of examples where you've successfully worked with cross-functional teams. Be ready to explain how you communicate insights effectively and how you handle feedback from different stakeholders.
✨Prepare for Technical Questions
Expect questions about statistical tools and data tabulation software. Brush up on your knowledge of tools like SPSS or SQL, and be prepared to discuss how you've used them in past projects or how you would approach a hypothetical scenario.
