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For Companies At a Glance
- Tasks: Lead quantitative consumer research projects and deliver high-quality data insights.
- Company: Join IWSR, a leader in global beverage alcohol market research.
- Benefits: Enjoy 25 days annual leave, private healthcare, and a hybrid work model.
- Why this job: Make an impact in consumer behaviour analysis with cutting-edge data science.
- Qualifications: Experience in quantitative research and strong data analysis skills required.
- Other info: Collaborative team environment with opportunities for innovation and growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London, UK
Company: IWSR
Department: Data
Division: Consumer Data
Reports to: Consumer Survey Data Manager
About Us
For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision‑making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI‑enhanced data science, with valuable on‑the‑ground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market.
Role overview
The IWSR Consumer Data Team is the heart of the IWSR Group’s world‑leading consumer behaviour and attitude insights offering. In 2025, this team was responsible for designing, collecting and analysing over 250,000 interviews about consumer drinking habits in around 34 consumption markets around the world. The Senior Research Analyst will play a critical role in delivering IWSR’s world‑leading quantitative consumer research. Sitting within a close‑knit Consumer Data team, this role acts as one of the quantitative leads on consumer data projects, owning the technical execution of research cycles from survey build through to data delivery. The role requires strong technical capability, confidence in stakeholder management, and the ability to work both independently and collaboratively across multiple concurrent research cycles.
Key Responsibilities
- Act as the quantitative lead on assigned consumer data projects, owning the technical execution from survey build through to final data delivery, and working closely with the Head of Consumer Data on operational alignment.
- Execute end‑to‑end quantitative research tasks including survey programming, fieldwork coordination, data cleaning, weighting and creation of final deliverables (e.g. Excel tables, databases, dashboards) for internal and external use.
- Analyse and quality‑check large, complex datasets in a market research context to ensure accuracy, consistency and robustness.
- Conduct desk research where required to support quantitative outputs and provide context for tracking and syndicated data.
- Lead questionnaire scripting, testing and deployment using Forsta Surveys (Decipher) or equivalent platforms, and liaise directly with external panel providers during fieldwork.
- Design and implement complex quota structures and apply best‑practice approaches to representative consumer sampling.
- Collaborate day‑to‑day with internal stakeholders and the wider Consumer Data team to deliver high‑quality outputs across multiple concurrent research cycles.
- Drive continuous improvement within the Consumer Data Team by contributing to process reviews and leading innovation initiatives through to delivery, in collaboration with the Consumer Survey Data Manager.
Skills & Experience
Essential
- Significant experience in quantitative market or consumer research, particularly large‑scale, survey‑based research.
- Demonstrable experience liaising directly with panel providers, including survey management, fieldwork oversight and issue resolution.
- Strong understanding of best practices and end‑to‑end workflows in representative consumer research, including sampling approaches, quota design, survey launches, weighting and data quality control.
- Proficiency in Forsta Surveys (Decipher) or an equivalent survey programming platform.
- Proficiency in either SPSS or Q Research (or equivalent data tabulation software), with confidence handling large and complex datasets.
- Advanced Microsoft Excel skills, including complex formulas.
- Proven ability to manage multiple projects and deadlines simultaneously.
- Excellent communication skills, with confidence working directly with a range of internal stakeholders and external suppliers.
- High attention to detail and strong problem‑solving capability.
- Proactively seeks improvements to quantitative methodologies and processes.
Desirable
- Proficiency in both SPSS and Q Research.
- Working knowledge of SQL for querying, validating or extracting data from structured databases, and for supporting large‑scale data analysis workflows.
- Exposure to automation or scripting tools such as Python, VBA, macros or similar.
- Familiarity with dashboards or structured data delivery formats.
- Experience working in global or multi‑market consumer research environments.
- Knowledge of HTML, CSS or JavaScript.
- Active interest in AI utilisation and platforms.
Benefits
In addition to a competitive salary, IWSR offers:
- 25 days annual leave
- 2 Volunteer days per year
- 3 weeks 'Work from Anywhere'
- Private Healthcare - Vitality
- Life Insurance
- Hybrid work model - 3 days a week in our London office
Senior Research Analyst employer: IWSR Drinks Market Analysis Limited
Contact Detail:
IWSR Drinks Market Analysis Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Research Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are speaking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Research Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Research Analyst role. Highlight your experience in quantitative market research and any specific tools you've used, like Forsta Surveys or SPSS. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about consumer research and how your background makes you a great fit for our team. Keep it engaging and relevant to the role.
Showcase Your Technical Skills: Since this role involves a lot of technical execution, be sure to showcase your proficiency in data analysis and survey programming. Mention any complex datasets you've worked with and how you ensured their accuracy and robustness.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at IWSR Drinks Market Analysis Limited
✨Know Your Numbers
As a Senior Research Analyst, you'll be dealing with complex datasets. Brush up on your quantitative research skills and be ready to discuss specific examples of how you've managed large-scale survey projects. Highlight your experience with tools like SPSS or Forsta Surveys, as this will show you're well-prepared for the technical aspects of the role.
✨Showcase Your Problem-Solving Skills
During the interview, be prepared to share instances where you've encountered challenges in your research projects. Discuss how you approached these problems, the solutions you implemented, and the outcomes. This will demonstrate your analytical thinking and ability to handle pressure, which is crucial for this position.
✨Engage with Stakeholders
Since the role involves liaising with various stakeholders, practice articulating how you've successfully communicated and collaborated with different teams in the past. Be ready to provide examples of how you’ve managed expectations and delivered high-quality outputs while juggling multiple projects.
✨Stay Current with Industry Trends
IWSR operates in a dynamic market, so showing that you're aware of current trends in consumer behaviour and data analysis can set you apart. Prepare to discuss recent developments in the beverage alcohol industry and how they might impact research methodologies. This shows your genuine interest in the field and your proactive approach to staying informed.