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- Tasks: Analyse consumer behaviour data and deliver actionable insights in the beverage alcohol industry.
- Company: Join IWSR, the global leader in beverage alcohol data and intelligence.
- Benefits: Enjoy 25 days holiday, flexible working, and a bonus scheme.
- Why this job: Make an impact by understanding consumer habits and shaping industry strategies.
- Qualifications: Strong analytical skills and familiarity with market research tools required.
- Other info: Dynamic hybrid role with excellent growth opportunities and a collaborative culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us: IWSR is the global authority on beverage alcohol data and intelligence. For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decisionâmaking processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AIâenhanced data science, with valuable onâtheâground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.
Role Overview: The IWSR Consumer Data Team is the heart of the IWSR Group's worldâleading consumer behaviour and attitude insights offering. In 2025, this team was responsible for designing, collecting and analysing over 250,000 interviews about consumer drinking habits in around 34 consumption markets around the world. The more senior members of the team work directly with clients on major tracking projects, and the most senior person on the team, the Head of Consumer Data, also attends Sales Team meetings and helps structure proposals from a research design and fieldâwork costs point of view.
We are seeking a motivated and detailâorientated Research Analyst to join our Consumer Data Team. This role is ideal for someone with a passion for understanding consumer behaviour and delivering actionable insights within the global beverage alcohol industry. Detail orientation and demonstrable commitment to excellence are essential, and while existing skills are of course very welcome, successful candidates in this role in the past who are now at more senior levels within the business did not necessarily arrive with all the toolkit.
Key Responsibilities:
- Analysing and qualityâchecking large and complex datasets in a market research context
- Supporting the quantitative Research Managers in questionnaire design, programming, testing and qualityâchecking of international online surveys in our Forsta platform
- Conducting desk research to support quantitative insights and inform tracking data
- Assisting in the fieldâwork management and liaison with external respondent / quantitative providers
- Delivering actionable insights through the creation of data tables, databases and dashboards
- Collaborating with crossâfunctional teams to effectively support and prioritise multiple research cycles throughout the year
Skills & Experience:
- Strong understanding of market and/or social research, ideally supported by advanced degreeâlevel education in related social sciences
- Strong capability with Microsoft Excel, and ideally exposure and proficiency with VBA
- Ability to interpret data using statistical tools; a familiarity with data tabulation software is a strong advantage e.g. Q research, SPSS, SQL, SAS
- Ability to multitask across several research cycles whilst handling simultaneous deadlines
- Excellent communication skills and an ability to collaborate successfully across teams
- Familiarity with survey scripting tools â ideally Decipher â but any XML based survey software considered
- Knowledge of HTML / CSS / JavaScript
- Detail orientation
Location: London (Hybrid role)
Department: Data
Division: Consumer Data
Reports to: Research Manager (Consumer Data)
Benefits:
- Generous time off: 25 days holiday plus bank holidays and a companyâwide endâofâyear break.
- Flexible work environment: Hybrid working model with flexible hours.
- Comprehensive perks: Annual bonus scheme, pension, regular social events, and a volunteering policy.
- Growth opportunities: Lots of learning and development opportunities.
Research Analyst in London employer: IWSR Drinks Market Analysis Limited
Contact Detail:
IWSR Drinks Market Analysis Limited Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Research Analyst in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes itâs not just what you know, but who you know that can help you land that Research Analyst role.
â¨Tip Number 2
Prepare for interviews by researching IWSR and understanding their data-driven approach. We recommend practising common interview questions and having examples ready that showcase your analytical skills and attention to detail.
â¨Tip Number 3
Showcase your skills with a portfolio! If youâve worked on relevant projects or analyses, compile them into a neat presentation. This will give you an edge and demonstrate your capability to deliver actionable insights.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Research Analyst in London
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for consumer behaviour and the beverage alcohol industry shine through. We want to see that youâre genuinely excited about the role and how you can contribute to our team!
Tailor Your CV: Make sure your CV is tailored to highlight relevant skills and experiences that match the job description. We love seeing how your background aligns with what we do at IWSR, so donât hold back on showcasing your analytical prowess!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your qualifications and experiences. Remember, less is often more!
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about who we are and what we do.
How to prepare for a job interview at IWSR Drinks Market Analysis Limited
â¨Know Your Data
Make sure you brush up on your understanding of market and social research. Familiarise yourself with the types of datasets you might encounter, especially in the beverage alcohol industry. Being able to discuss specific examples of how you've analysed data in the past will show your passion and expertise.
â¨Excel at Excel
Since strong capability with Microsoft Excel is crucial for this role, practice your skills ahead of time. Be ready to demonstrate your proficiency, whether it's through creating complex formulas or managing large datasets. If you have experience with VBA, make sure to highlight that too!
â¨Communicate Clearly
Excellent communication skills are a must. Prepare to articulate your thoughts clearly and concisely during the interview. Think about how you can explain complex data insights in a way that's easy to understand, as this will be key when collaborating with cross-functional teams.
â¨Show Your Curiosity
Demonstrate your passion for consumer behaviour by discussing recent trends or insights you've come across in the beverage alcohol market. Showing that you're proactive in your research and genuinely interested in the field will set you apart from other candidates.
